System and method for transparently obtaining customer preferences to refine product features or marketing focus

• US 20020143607A1
• Filed: 03/29/2001
• Published: 10/03/2002
• Est. Priority Date: 03/29/2001
• Status: Abandoned Application

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Connelly, Jay H.
• Application Number:
  US09/823,421
• Publication Number:
  US 20020143607A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

System and method for transparently obtaining consumer preferences for products, product features and product marketing. A method comprises receiving a request to obtain consumer feedback. At least one product description data is then sent to a plurality of clients. After receiving feedback data from the plurality of clients transparent to the user of the clients, a consumer feedback summary based on the feedback data is processed. The method may be implemented on a system such as a computer.

Claims

1. A method comprising:

receiving a request to obtain consumer feedback;

sending at least one product description data to a plurality of clients;

receiving a feedback data from each of the plurality of clients transparent to the user of the clients;

processing a consumer feedback summary based on the feedback data.

2. The method of claim 1 further comprising:

communicating the consumer feedback summary to a product provider

3. The method of claim 1 wherein the request to obtain consumer feedback is received from a product provider.

4. The method of claim 1 wherein the request to obtain consumer feedback comprises a request to test the success of one or more products.

5. The method of claim 4 wherein the consumer feedback summary comprises a product success data for each of the one or more products.

6. The method of claim 1 wherein the request to obtain consumer feedback comprises a request to compare the success of two or more attributes of a product.

7. The method of claim 6 wherein the consumer feedback summary comprises an attribute success comparison data.

8. The method of claim 1 wherein the request to obtain consumer feedback comprises a request to compare the success of two or more products.

9. The method of claim 8 wherein the consumer feedback summary comprises a product success comparison data.

10. The method of claim 1 wherein the request to obtain consumer feedback comprises a request to compare the success of two or more ways of marketing a product.

11. The method of claim 10 wherein the consumer feedback summary comprises a marketing success comparison data.

12. The method of claim 1 wherein the product description data comprises meta-data.

13. The method of claim 1 wherein the product description data comprises program guide information.

15. The system of claim 14 in which the machine readable medium having further instructions which when executed by the processor cause the system to perform further operations comprising:

communicating the consumer feedback summary to a product provider

16. The system of claim 14 wherein the request to obtain consumer feedback is received from a product provider.

17. The system of claim 14 wherein:

the request to obtain consumer feedback comprises a request to test the success of one or more products; and

the consumer feedback summary comprises a product success data for each of the one or more products.

18. The system of claim 14 wherein:

the request to obtain consumer feedback comprises a request to compare the success of two or more attributes of a product; and

the consumer feedback summary comprises an attribute success comparison data.

19. The system of claim 14 wherein

the request to obtain consumer feedback comprises a request to compare the success of two or more products;

and

the consumer feedback summary comprises a product success comparison data.

20. The system of claim 14 wherein:

the request to obtain consumer feedback comprises a request to compare the success of two or more ways of marketing a product; and

the consumer feedback summary comprises a marketing success comparison data.

21. The system of claim 14 wherein the product description data comprises meta-data.

22. The system of claim 14 wherein the product description data comprises program guide information.

24. The system of claim 23 further comprising:

means for communicating the consumer feedback summary to a product provider

25. The system of claim 23 wherein the request to obtain consumer feedback is received from the product provider.

26. The system of claim 23 wherein the product description data comprises meta-data.

27. The system of claim 23 wherein the product description data comprises program guide information.

14. A system comprising a machine readable medium and a processor, the machine readable medium having instructions which when executed by the processor cause the system to perform operations comprising:

receiving a request to obtain consumer feedback;

sending at least one product description data to a plurality of clients;

receiving a feedback data from each of the plurality of clients transparent to the user of the clients;

processing a consumer feedback summary based on the feedback data.

23. A system comprising:

a processor coupled to a bus;

a memory coupled to the bus;

means for receiving a request to obtain consumer feedback;

means for sending at least one product description data to a plurality of clients;

means for receiving a feedback data from each of the plurality of clients transparent to the user of the clients;

means for processing a consumer feedback summary based on the feedback data.