System and method for winning discounts
First Claim
1. A method for selling a good or service to a customer while providing entertainment to that customer, said method comprising the steps of:
- issuing to said customer at least one initial offer price having an initial price for a product or service;
receiving a choice input from said customer to either accept the offer and make a purchase of the product or service at the offered price, or to play for a lower price and greater discount;
responsive to receiving a choice to play for a lower price, issuing an incrementally discounted price until the customer chooses to purchase the product or until play is terminated, which ever occurs first.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for interactively offering a product or service to a customer through play for incremental discounts. The customer will naturally play until he or she has achieved a level of discount from full price of the product or service, at which time the customer will purchase the item at a price which represents his or her “price point”. To elicit such a price point from each customer, each turn of play includes the possibility of loss of all accumulated discounts so that with each decision to continue play, the customer has a chance of losing all discounts and returning to a full-price offer. Play can be a random process, such as a randomly generated win/lose status, or play can be through participation in a game such as a quiz or question-and-answer session.
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Citations
25 Claims
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1. A method for selling a good or service to a customer while providing entertainment to that customer, said method comprising the steps of:
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issuing to said customer at least one initial offer price having an initial price for a product or service;
receiving a choice input from said customer to either accept the offer and make a purchase of the product or service at the offered price, or to play for a lower price and greater discount;
responsive to receiving a choice to play for a lower price, issuing an incrementally discounted price until the customer chooses to purchase the product or until play is terminated, which ever occurs first. - View Dependent Claims (2, 3, 4, 5)
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6. A computer readable medium containing program code for selling a good or service to a customer while providing entertainment to that customer, said program code when executed by a computer causing the computer to perform the steps of:
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issuing to said customer at least one initial offer price having an initial discount price;
receiving a choice input from said customer to either purchase the product at the offered price or to play for a lower price and greater discount;
responsive to receiving a choice to play for a lower price, issuing an incrementally discounted price until the customer chooses to purchase the product or until play is terminated, which ever occurs first. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25)
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14. A system for selling a good or service to a customer while providing entertainment to that customer, said system comprising:
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a bidding terminal for displaying information from the computer and receiving user input by the computer;
an offering system having a processor capable of executing program code; and
program code disposed in said offering system, said program code when executed by said offering system processor causing the offering system to perform the steps of;
issuing to said customer at least one initial offer price having an initial price;
receiving a choice input from said customer to either purchase the product at the offered price or to play for a lower price and greater discount;
responsive to receiving a choice to play for a lower price, issuing an incrementally discounted price until the customer chooses to purchase the product or until play is terminated, whichever occurs first.
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Specification