Network banner advertisement system and method
First Claim
1. A method of providing to a user computer connected to a network an advertisement for a network browser session, the method comprising the steps of:
- a) requesting a new network data stream for display in the first network browser session;
b) serving up to a second network browser session an advertisement data stream previously stored in the memory of the user computer connected to the network thereby forming an advertisement;
c) downloading to the user computer, from a server on the network, the requested new network data stream which is viewable in the first network browser session;
wherein, the advertisement is served up while the new network data stream is being downloaded to the user computer, the advertisement data stream was downloaded onto the memory of the user computer prior to the step of requesting a new network data stream, and the first and second network browser sessions are the same session or different sessions.
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Accused Products
Abstract
A network advertising system and method includes a network server, a computer user, an electronic banner advertisement (BA) file, multiple web page files, a BA program, and a monitor. The BA is displayed on the monitor in a window of a browser program from about the point in time that a new web page is requested to about the point in time that the web page file corresponding to the new web page is downloaded onto the user computer and ready for viewing. The BA offers an advertising venue that will serve up a very discernible advertisement, uncluttered by other content that captivates the viewer'"'"'s interest, at a point of time that a web (Internet or other network) surfer is willing and amenable to review additional data and information. This is typically a down-time during a browser session. However, by displaying the advertisement as described, most web surfers will indeed pay attention to the ad and the message that it is providing.
85 Citations
42 Claims
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1. A method of providing to a user computer connected to a network an advertisement for a network browser session, the method comprising the steps of:
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a) requesting a new network data stream for display in the first network browser session;
b) serving up to a second network browser session an advertisement data stream previously stored in the memory of the user computer connected to the network thereby forming an advertisement;
c) downloading to the user computer, from a server on the network, the requested new network data stream which is viewable in the first network browser session;
wherein, the advertisement is served up while the new network data stream is being downloaded to the user computer, the advertisement data stream was downloaded onto the memory of the user computer prior to the step of requesting a new network data stream, and the first and second network browser sessions are the same session or different sessions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 28, 29, 30)
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17. An electronic advertising system comprising:
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a) plural network servers, at least a first server of which includes plural advertisement (BA) data streams stored in a first memory and at least a second server of which includes plural network data streams in a second memory; and
b) plural user computers, each of which comprises a third memory, a display component, a browser program, and an integrated circuit and each of which comprises a respective first BA data stream in the third memory;
wherein,c) the plural servers and plural user computers form a network;
d) the browser program and central processing unit can process BA data streams and network data streams for display; and
e) the browser program of a first user computer serves up the first BA data stream to a window for display as a first advertisement during the approximate period of time that occurs between when the first user computer requests a second network data stream from the second server and the second network data stream is completely downloaded onto the first user computer.
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24. An electronic advertisement for a network, wherein the advertisement comprises one or more advertisement portions displayed in a window of a browser program of a user computer and the advertisement is:
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a) displayed in the window during the approximate period of time beginning about when the user computer requests a first network data stream from a network server and ending about when the first network data stream is downloaded onto the user computer and is ready for viewing as a first network data stream in the same or a different window of the browser; and
b) created from an advertisement data stream previously stored in the memory of the user computer, the advertisement data stream having been obtained from a network server prior to the point in time in which the user computer requests the first network data stream, wherein the advertisement portion is viewable, audible or a combination thereof.
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31. A method of advertising on a network comprising the steps of:
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a) providing at least one first network server comprising a first memory having a plurality of advertisement (BA) data streams stored therein;
b) providing at least one second network server comprising a second memory having a plurality of network data streams stored therein, wherein at least one of the network data streams includes a BA activation code;
c) providing at least one user computer comprising a third memory, an integrated circuit unit, a browser program and a display component;
d) submitting a request from the user computer to the second network server for a first network data stream that includes a BA activation code;
e) downloading the requested first network data stream from the second network server to the user computer such that a first network data stream is displayed in a first window of the browser program and;
f) submitting a request to the first network server for a first BA data stream, wherein the request is initiated by the BA activation code; and
g) downloading the first BA data stream from the first network server to the user computer such that the first BA data stream is stored in the third memory, wherein the first and second windows are the same or different. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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Specification