Method and apparatus for serving or delivering advertisements for a world wide web page
First Claim
Patent Images
1. A method for serving an electronic version of a print advertisement on a World Wide Web site, comprising:
- preparing an electronic version of a print advertisement;
serving a Web page; and
serving a full form of said print advertisement on said Web page.
5 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus for allowing advertisements created for one type of media, such as newspapers and magazines, to be used on Web sites and served or downloaded to users for viewing as well as for allowing branding components to be displayed in addition to advertisements.
112 Citations
55 Claims
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1. A method for serving an electronic version of a print advertisement on a World Wide Web site, comprising:
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preparing an electronic version of a print advertisement;
serving a Web page; and
serving a full form of said print advertisement on said Web page. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for serving an electronic version of a print advertisement on a World Wide Web site, comprising:
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a memory;
a communication port; and
a processor connected to said memory and said communication port, said processor being operative to;
prepare an electronic version of a print advertisement;
serve a Web page; and
serve a full form of said print advertisement on said Web page.
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8. A computer readable medium for use in a server hosting a World Wide Web site, the computer readable medium storing a computer program comprising:
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computer readable means for establishing an electronic version of a print advertisement;
computer readable means for downloading a Web page; and
computer readable means for downloading a full form of said print advertisement on said Web page.
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9. An apparatus for serving an advertisement, comprising:
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means for establishing an electronic version of a print advertisement;
means for downloading a Web page; and
means for downloading a full form of said print advertisement on said Web page.
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10. A method for serving an advertisement on a World Wide Web site, comprising:
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serving a brand component on at least one of a window or Web page;
serving a small form of an advertisement on at least one of a window or Web page; and
serving a large form of said advertisement on at least one of a window or Web page. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system for serving an advertisement on a World Wide Web site, comprising:
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a memory;
a communication port; and
a processor connected to said memory and said communication port, said processor being operative to;
serve a brand component in at least one of a window or Web page;
serve a small form of an advertisement in at least one of a window or Web page; and
serve a large form of said advertisement in at least one of a window of Web page. - View Dependent Claims (26, 27, 29, 30, 31)
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23. A computer readable medium for use in a server hosting a World Wide Web site, the computer readable medium storing a computer program comprising:
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computer readable means for providing a brand component;
computer readable means for providing a small form of an advertisement; and
computer readable means for providing a large form of said advertisement.
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24. An apparatus for serving an advertisement, comprising:
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means for providing a brand component;
means for providing a small form of an advertisement; and
means for providing a large form of said advertisement.
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25. A method for serving an electronic version of a print advertisement on a World Wide Web site, comprising:
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preparing an electronic version of a print advertisement;
serving a Web page; and
serving at least a portion of said electronic version of said print advertisement on said Web page.
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28. A method for serving an advertisement on a World Wide Web site, comprising:
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serving a first Web page having a brand component, wherein said first Web page is not resizable by a viewer using browser software; and
serving a second Web page having a first form of an advertisement such that said first Web page is not viewable to said viewer.
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32. A method for serving an advertisement on a World Wide Web site, comprising:
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serving a first Web page having a first form of an advertisement, wherein said first Web page is not resizable by a viewer using browser software; and
serving a second Web page having a second form of said advertisement such that said first Web page is not viewable to said viewer. - View Dependent Claims (33, 34, 35, 36, 38, 39, 40)
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37. A method for serving an advertisement on a World Wide Web site, comprising:
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serving a first window having a brand component, wherein said first window is not resizable by a viewer using browser software; and
serving a second window having a first form of an advertisement such that said first window is not viewable to said viewer.
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41. A method for serving an advertisement on a World Wide Web site, comprising:
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serving a first window having a first form of an advertisement, wherein said first window is not resizable; and
serving a second window having a second form of said advertisement such that said first window is not viewable to said viewer. - View Dependent Claims (42, 43, 44, 45, 49, 50)
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46. A method for serving an advertisement, comprising:
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serving at least one of a first window or Web page having a brand component, wherein said at least one of a window or Web page is configured to display for a period of time when it is displayed on a user device; and
after said period of time has elapsed, automatically serving at least one of a second window or Web page having a first form of said advertisement, wherein said at least one of a second window of Web page is configured such that said at least one of a second window or Web page is displayed full screen when it is displayed on said user device.
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47. A method for serving an advertisement, comprising:
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serving at least one of a first window or Web page having a first form of an advertisement, wherein said at least one of a first window or Web page is configured to display for a period of time when displayed on a user device; and
after said period of time has elapsed, automatically serving at least one of a second window or Web page having a second form of said advertisement, wherein said at least one of said second window or Web page is configured to display full screen when it is displayed on said user device.
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48. A method for serving an advertisement, comprising serving at least one of a window or Web page having an advertisement, wherein said at least one of a window or Web page is configured to display for a first period of time on a user device and to display full screen on said user device, wherein said at least one of a window or Web page is configured so that it is not resizable during at least a portion said first period of time.
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51. Computer software for use in displaying an advertisement, comprising computer software operative to display at least one of a window or Web page having an advertisement, wherein said at least one of a window or Web page is configured to display for a period of time on a user device and to display full screen when it is displayed on said user device, wherein said at least one of a window or Web page also is configured so that it has a fixed size during at least a portion said period of time.
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52. Computer software for use in displaying an advertisement, comprising computer software operative to:
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display at least one of a first window or Web page having a first form of an advertisement, wherein said at least one of a window or Web page is configured to display for a period of time on a user device; and
after said period of time has elapsed, automatically display at least one of a second window or Web page having a second form of said advertisement such that said at least one of a second window or Web page is displayed full screen when displayed on said user device.
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53. A method for serving an advertisement, comprising serving at least one of a window or Web page having an advertisement, wherein said at least one of a window or Web page is configured to display full screen on a user device for a period of time, wherein said at least one of a window or Web page is configured so that it is not resizable with browser software during at least a portion of said period of time, and wherein said at least one of a window of Web page is configured to scroll said advertisement.
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54. Computer software for use in displaying an advertisement, comprising computer software operative to display at least one of a window or Web page having an advertisement on a user device, wherein said at least one of a window or Web page is configured to display full screen on said user device for a period of time, wherein said at least one of a window or Web page is configured so that it has a fixed size during at least a portion said period of time, and wherein said at least one of a window of Web page is configured to scroll said advertisement.
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55. A method for serving an advertisement, comprising:
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serving at least one of a first window or Web page having a first form of an advertisement, wherein said at least one of a first window or Web page is configured to display full screen for a first period of time on a user device and has a fixed size during said first period of time; and
after said period of time has elapsed, automatically serving at least one of a second window or Web page having a second form of said advertisement, wherein said at least one of a second window or Web page is configured to display full screen on said user device for a second period of time and has a fixed size during said second period of time.
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Specification