Alternative advertising in prerecorded media
First Claim
1. A method for displaying an alternative advertisement to a subscriber during a trick-play event, the method comprising:
- detecting the trick-play event during playback of a recorded advertisement; and
displaying the alternative advertisement to the subscriber.
3 Assignments
0 Petitions
Accused Products
Abstract
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
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Citations
109 Claims
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1. A method for displaying an alternative advertisement to a subscriber during a trick-play event, the method comprising:
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detecting the trick-play event during playback of a recorded advertisement; and
displaying the alternative advertisement to the subscriber. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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55. A system for displaying an alternative advertisement to a subscriber when the subscriber fast forwards through a recorded advertisement, the system comprising:
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means for detecting a fast forward event during playback of the recorded advertisement; and
means for displaying the alternative advertisement to the subscriber. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69)
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70. A method for generating an alternative advertisement for display to a subscriber when the subscriber trick plays a recorded advertisement, the method comprising:
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receiving an advertisement;
recording the advertisement;
receiving processing rules; and
generating the alternative advertisement by applying the processing rules to the recorded advertisement. - View Dependent Claims (71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98)
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99. A personal video recorder (PVR) capable of displaying alternative ads during trick play events, the PVR comprising:
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memory;
means for detecting a trick play event during playback of an advertisement within recorded programming; and
means for displaying an alternative advertisement during the trick play event for the recorded advertisement. - View Dependent Claims (100, 101, 102, 103, 104, 105, 106, 107, 108, 109)
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Specification