Interactive advertisement and reward system
First Claim
1. An interactive system for providing product information and rewards to a consumer comprising:
- an electronic media element for providing product-specific facts to the consumer;
a question database operatively connected to the electronic media element, the question database engine including;
questions relating to the product-specific facts;
a module for displaying a selection of the questions to the consumer and for receiving and evaluating responses from the consumer to the selection of questions; and
, a reward manager operatively connected to the question database for calculating rewards for the consumer based on the responses received to the selection of questions.
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Accused Products
Abstract
The invention provides an interactive system for providing product information and rewards to a consumer. The system is a business-to-business and business-to-consumer model which aggregates product information (goods or services) advertisements on a web site and provides rewards to consumers who browse product-specific advertisements. Consumers may receive rewards (either cash awards or product discounts) by browsing the advertisements (preferably in the form of an interactive catalogue) and answering product-specific questionaries and/or by providing post-sale feedback to the sellers of products. Advertisers benefit from the system by a low customer-acquisition cost of the model, the high quality of feedback and customer intelligence obtained and by the “ready-to-buy” profile obtained by consumers who are attracted to the web site'"'"'s interactive catalogue.
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Citations
20 Claims
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1. An interactive system for providing product information and rewards to a consumer comprising:
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an electronic media element for providing product-specific facts to the consumer;
a question database operatively connected to the electronic media element, the question database engine including;
questions relating to the product-specific facts;
a module for displaying a selection of the questions to the consumer and for receiving and evaluating responses from the consumer to the selection of questions; and
,a reward manager operatively connected to the question database for calculating rewards for the consumer based on the responses received to the selection of questions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20)
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15. A method for providing product information and rewards to a consumer comprising the steps of:
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a) providing an electronic media element containing product-specific facts to the consumer;
b) determining a selection of questions relating to the product-specific facts and providing the selection to the consumer;
c) receiving and evaluating answers to the selection of questions from the consumer;
d) crediting a consumer account with a reward if a pre-determined number of questions from step b) were correctly answered.
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Specification