System for dynamic generation of online streaming media advertisements

• US 20020147634A1
• Filed: 01/31/2001
• Published: 10/10/2002
• Est. Priority Date: 01/31/2001
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Dukes, Derek B., Jacoby, Ronald
• Application Number:
  US09/773,943
• Publication Number:
  US 20020147634A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 65/756 adapting media to device capabilities

Abstract

The invention relates to providing online streaming media advertisements. In one embodiment, a process for dynamically providing streaming multimedia advertisements is disclosed. In the process, a browser window is opened and a frame set having a media player and a data frame is built in said browser window. The media player requests and receives a playlist having advertisements and/or media content. The media player connects to at least one media server to play the advertisement and/or said media content from the playlist.

Claims

1. A method for providing streaming multimedia advertisements comprising:

opening a browser window;

building a frame set in said browser window, said frame set comprising a media player and a data frame;

constructing a directory, and thereafter searching said directory for files defining the parameters of said frame set;

requesting a playlist, said playlist comprising advertisement and/or media content;

receiving said playlist at said media player; and

connecting to at least one media server to play said advertisement and/or said media content from said playlist on said media player.

2. The method of claim 1, further comprising providing HTML in said data frame, said HTML is related to the media content and/or advertisement playing on said media player.

3. The method of claim 1, further comprising providing HTML that is coupled to said advertisement and/or media content playing on said media player.

4. The method of claim 1, further comprising logging the play of any advertisement on a server.

5. The method of claim 1, further comprising:

embedding a script command that references a URL having HTML corresponding to said advertisement and/or said media content to be displayed in said data window;

matching HTML with said advertisement and/or said media content; and

logging the viewing of said advertisement using said script command.