Tightly-coupled online representations for geographically-centered shopping complexes
First Claim
1. A method of presenting information regarding products, suppliers and offeror to customers in a virtual shopping mall comprising:
- providing a map of a virtual shopping mall, said map having a coordinate system associated with positions within the shopping mall;
assigning a customer an initial position having a set of coordinates within the shopping mall;
presenting at least one multimedia object to a customer indexed to said initial position;
updating said initial position to a subsequent position responsive to a position change command from a customer; and
presenting at least one multimedia object to a customer indexed to said subsequent position.
1 Assignment
0 Petitions
Accused Products
Abstract
An enhanced sensory experience coupled to an online shopping mall web site which creates an apparent geographical coupling between cyberstores within an online mall, and enables online store proprietors to control shopping environment factors using presentation of visual images and audible sounds relevant and coordinated to a shopper'"'"'s “position” within a cybermall. As a shopper moves through a cybermall, graphical images of mall hallways and store facades are presented in a geographically logical sequence, with hot spots in the images defining entry points to enter the stores. As stores are entered, specific images of store interiors are provided, allowing each store to control and generate an environment within their own store. During the entire experience, relevant audible sounds are provided to the shopper such as general mall hallway sounds while in the mall, and store-specific background sounds and music while in a selected store.
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Citations
12 Claims
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1. A method of presenting information regarding products, suppliers and offeror to customers in a virtual shopping mall comprising:
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providing a map of a virtual shopping mall, said map having a coordinate system associated with positions within the shopping mall;
assigning a customer an initial position having a set of coordinates within the shopping mall;
presenting at least one multimedia object to a customer indexed to said initial position;
updating said initial position to a subsequent position responsive to a position change command from a customer; and
presenting at least one multimedia object to a customer indexed to said subsequent position. - View Dependent Claims (2, 3, 4)
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5. A computer readable medium encoded with software causing a computer to perform the following actions:
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provide a map of a virtual shopping mall, said map having a coordinate system associated with positions within the shopping mall;
assign a customer an initial position having a set of coordinates within the shopping mall;
present at least one multimedia object to a customer indexed to said initial position;
update said initial position to a subsequent position responsive to a position change command from a customer; and
present at least one multimedia object to a customer indexed to said subsequent position. - View Dependent Claims (6, 7, 8)
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9. A shopping mall browser comprising:
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a mall map display for showing a customer a geographical organization of a virtual mall contents, said map having a coordinate system associated with positions within the virtual shopping mall;
a customer position initializer for assigning an initial customer having a set of coordinates within the shopping mall;
a position tracker for updating said initial position to a subsequent position responsive to a position change command from a customer; and
a multimedia object presenter for presenting at least one multimedia object to a customer indexed to said initial position or said subsequent position. - View Dependent Claims (10, 11, 12)
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Specification