Method and arrangement for enabling disintermediation, and receiver for use thereby

• US 20020152388A1
• Filed: 10/19/2001
• Published: 10/17/2002
• Est. Priority Date: 10/20/2000
• Status: Abandoned Application

• Current Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Original Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Inventors: Linnartz, Johan Paul Marie Gerard, De Bot, Paulus George Maria, Lokhoff, Gerardus Cornelis Petrus, Middeljans, Jakobus, Van Oostenbrugge, Robert Leslie
• Application Number:
  US10/082,856
• Publication Number:
  US 20020152388A1
• Time in Patent Office: Days
• US Class Current: 713/176
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04H 20/31 using in-band signals, e.g. subsonic or cue signal
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/439 Processing of audio elementary streams
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/08 Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band , e.g. by time division H04N7/007 takes precedence

Abstract

A method of enabling disintermediation in a business model, as well as an arrangement (100) therefor. Extra information related to the business model is embedded in content such as music, which is then distributed via a third party (202) to a rendering device (204). The rendering device (204) generates an audible signal (120) that can be picked up by a receiver (220) such as a mobile phone. The receiver (220) processes the signal (120) to obtain the embedded information, which is then used in the course of the business model.

Claims

1. A method of enabling disintermediation in a business model, comprising embedding extra information related to the business model in content (116), distributing the content (116) with the embedded information via a third party (202) to a rendering device (204) for output (120) to a receiver (220) arranged for processing the embedded information in the course of the business model.

2. A method as claimed in claim 1, whereby the extra information is related to an e-commerce application.

3. A method as claimed in claim 2, whereby the receiver (220) is arranged for participating in the e-commerce application.

4. A method as claimed in claim 1, whereby the extra information is embedded in the content (116) by means of a watermark.

5. A method as claimed in claim 1, whereby the output (120) is in the acoustical domain.

6. A method as claimed in claim 1, whereby the receiver (220) comprises a mobile phone.

7. An arrangement (100) for enabling disintermediation in a business model, comprising a content source (201) for embedding extra information related to the business model in content (116), a distributor (202) for distributing the content (116) with the embedded information to a rendering device (204) for output (120) to a receiver (220) arranged for processing the embedded information in the course of the business model.

8. A receiver (220) for use in the arrangement of claim 7, comprising receiving means (131) for receiving a signal (120) comprising extra information related to a business model, decoding means (132) for extracting the extra information from the signal (120), and processing means (133) for processing the embedded information in the course of the business model.

9. The receiver (220) of claim 8, being arranged for transmitting at least a portion of the output (120) to a supporting server (250) and for receiving from the supporting server (250) the extra information that was embedded in the portion.

10. A computer program product (141) comprising receiving means (131) for receiving a signal (120) comprising extra information related to a business model, decoding means (132) for extracting the extra information from the signal (120), and processing means (133) for processing the embedded information in the course of the business model.