Advertising system for interactive multi-stages advertisements that use the non-used areas of the browser interface

• US 20020154163A1
• Filed: 04/18/2002
• Published: 10/24/2002
• Est. Priority Date: 04/18/2001
• Status: Abandoned Application

• Current Assignee: Oak Interactive Limited
• Original Assignee: Oak Interactive Limited
• Inventors: Melchner, Alon
• Application Number:
  US10/124,408
• Publication Number:
  US 20020154163A1
• Time in Patent Office: Days
• US Class Current: 715/749
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for enabling user-controlled interactive online advertisements in typically under-utilized areas of the browser interface. These advertisements are provided in interactive, sliding boxes (Jumpslides), for the purpose of enhancing marketing campaigns. Jumpslides provide 100% exposure of advertisements, and generate user-driven instant progression of multi-slide and multimedia advertisements. Jumpslides enable the usage of borderless and headerless windows for customized advertisements. These windows operate independently of existing browser windows, and appear as non-intrusive multimedia pop-up windows that are fully interactive.

Claims

1. A system for enabling customized advertisement online, using parts of the browser screen un-utilized for dynamic content, comprising the components described herein.

a main server for providing the advertisement program, said program providing scripts for loading, launching and managing advertisements;

a remote server for serving Web page content to users.

2. A method for enabling customized advertisement online, using parts of the browser screen un-utilized for dynamic content, comprising:

entering a script into a Web page, by a customer;

accessing said Web page, by an end-user;

launching said script, said script initiating communication with said main server;

loading an advertising program from said main server to a user device;

completely loading said program;

launching a teaser window on said user device.

3. The method of claim 2, further comprising interacting with said teaser window to generate display of full advertisement.

4. A method for providing user-driven multimedia advertisement online, comprising:

running an advertising program preloaded into a user device;

launching a borderless and headerless window for displaying advertising content;

providing navigation tools for enabling a user to control said advertising content.

5. The method of claim 4, wherein said pre-loaded advertisements providing customized user-determined pop-up advertisements.

6. The method of claim 4, wherein said advertisements are independent of existing browser windows.

7. A method for providing multi-stage interactive advertisements online, comprising:

accessing a Web page that has an embedded advertising script, by an end-user;

launching said script, said script initiating communication with said main server;

loading an advertising program from said main server to a user device;

launching a teaser window on said user device, said teaser window having navigational options for enabling user control of said window;

if user interacts with said window, launching an additional window that further exposes the interactive advertising content.

8. The method of claim 7, wherein said main server is a remote server.

9. The method of claim 7, wherein said user interaction with said window is selected from the group of actions consisting of connecting to a destination telephone, communicating an SMS message to a cellular phone, and acquiring pages on demand from a company Web server.