Advertising business method
First Claim
1. A third party paid replaceable advertising business method comprising:
- developing a noveladsite;
procuring advertising from an advertiser;
applying the advertising to the noveladsite; and
receiving consideration for the advertising.
0 Assignments
0 Petitions
Accused Products
Abstract
Disclosed is a business method involving removable and replaceable third party paid public advertising using novel advertising sites in locations that are unconventional for advertising previously to generate an unprecedented revenue stream that potentially benefits three parties: (1) the solicitor of the advertising who places said advertising in the unconventional sites, (2) the owner of those sites, and (3) the advertiser who obtains additional business from the unique advertising approach. The method contemplates the following steps: development of the site, furnishing of apparatus to display the advertising, procuring the consent of and signing a contract with each site owner, procuring the advertisers and signing contracts with them, developing with the advertiser the advertising copy, placing the advertising copy at the site, and possibly paying the site owner a portion of the advertising revenue obtained from the advertiser. Sometimes the site owner is not paid, because the apparatus for display of the advertising is itself utilitarian and its placement is compensation enough for the owner.
14 Citations
18 Claims
-
1. A third party paid replaceable advertising business method comprising:
-
developing a noveladsite;
procuring advertising from an advertiser;
applying the advertising to the noveladsite; and
receiving consideration for the advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A third party paid replaceable advertising business method comprising:
-
developing a noveladsite;
furnishing apparatus to display advertising;
procuring consent from each noveladsite owner for displaying advertising at each noveladsite;
procuring an advertiser; and
placing advertising copy at the noveladsite. - View Dependent Claims (11, 12, 13, 14, 15, 17, 18)
-
-
16. A third party paid replaceable advertising business method comprising:
-
developing a noveladsite including procuring consent from each noveladsite owner for displaying advertising at each noveladsite and signing a contract with each noveladsite owner;
furnishing apparatus to display advertising;
procuring an advertiser including signing a contract with the advertiser and developing advertising copy with the advertiser; and
placing advertising copy at the noveladsite.
-
Specification