Method and apparatus for creating personalized labels

• US 20020161464A1
• Filed: 04/15/2002
• Published: 10/31/2002
• Est. Priority Date: 04/13/2001
• Status: Abandoned Application

• Current Assignee: PepsiCo Incorporated
• Original Assignee: PepsiCo Incorporated
• Inventors: Weiner, Russell
• Application Number:
  US10/121,729
• Publication Number:
  US 20020161464A1
• Time in Patent Office: Days
• US Class Current: 700/97
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method allows a consumer to personalize a label for a product. The consumer performs the steps including inputting data into a workspace defined by software and obtaining a label comprising at least one of text and an image printed on a substrate. The software is adapted to generate personalized data comprising (a) at least one of text data and image data selected or created by a consumer and (b) location data that represent the location of the at least one of text data and image data in the workspace. The at least one of the text and image is printed in accordance with the personalized data. The consumer can then secure the label to the product.

Claims

1. A method by which a consumer personalizes a label for a product, the consumer performing the steps comprising:

inputting data into a workspace defined by software, the software adapted to generate personalized data comprising (a) at least one of text data and image data selected or created by the consumer and (b) location data that represent the location of the at least one of text data and image data in the workspace; and

obtaining a label comprising at least one of text and an image printed on a substrate, the at least one of the text and image printed in accordance with the personalized data.

2. A method according to claim 1, wherein the product comprises a container of a beverage.

3. A method according to claim 1, wherein the obtaining step comprises sending the personalized data over a communication link.

4. A method according to claim 1, wherein the obtaining step comprises printing on the substrate locally.

5. A method according to claim 4, wherein the at least one of text and an image is printed on the substrate in reverse.

6. A method according to claim 1, wherein the software defines a predetermined area in the workspace, and the at least one of text data and image data are input into the predetermined area in the inputting step.

7. A method according to claim 1, wherein the software comprises design tools for modifying and moving the at least one of text data and image data, and the personalized data comprise the at least one of text data and image data as modified by the design tools.

8. A method according to claim 1, wherein the software comprises a menu including at least one of text and image data, and said inputting step comprises selecting the at least one of text and image data from the menu.

9. A method according to claim 1, wherein the image data comprise clip art.

10. A method according to claim 1, further comprising the step of affixing the personalized label to the product.

11. A method according to claim 10, wherein the affixing step comprises placing the label over the product and securing the label to the product.

12. A method according to claim 11, wherein the substrate comprises a heat shrinkable material, and the securing step comprises heat shrinking the label to the product.

14. An add-on label according to claim 13, wherein the product comprises a container of a beverage.

15. An add-on label according to claim 13, wherein a consumer designs the print using software adapted to generate personalized data comprising (a) at least one of text data and image data selected or created by a consumer and (b) location data that represent the location of the at least one of text data and image data.

16. An add-on label according to claim 13, wherein the print is printed by a consumer.

17. An add-on label according to claim 13, wherein the indicium comprises a UPC code.

18. An add-on label according to claim 13, wherein a view of at least part of the pre-printed indicium on the product is obstructed by the add-on label.

19. An add-on label according to claim 13, wherein the print is selected or created by a consumer.

20. An add-on label according to claim 13, wherein the print is printed in reverse.

13. An add-on label for a product having at least one pre-printed indicium, the add-on label superimposed over the pre-printed indicium and comprising:

print, including at least one of text and an image; and

a window sized and positioned such that the indicium is visible through the window when the add-on label is superimposed on the product.

21. A method comprising:

providing a product for purchase by a consumer;

providing a substrate with the product, the substrate being adapted to be printed on to form a label for the product; and

providing software that can be used for designing the label, the software adapted to receive data in a workspace and generate personalized data comprising (a) at least one of text data and image data selected or created by a consumer and (b) location data that represent the location of the at least one of text data and image data.

22. A method according to claim 21, wherein the product comprises a container of a beverage.

23. A method according to claim 21, wherein the substrate is heat-shrinkable.

24. A method according to claim 21, wherein the step of providing software comprises providing a kiosk including a computer with the software.

25. A method according to claim 24, wherein the kiosk further includes a printer that prints on the substrate in accordance with the personalized data.

26. A method according to claim 21, wherein the step of providing the substrate with the product comprises providing a kiosk in a store in which the product is sold, the kiosk being provided with a plurality of substrates.

27. A method according to claim 26, wherein the kiosk further includes a printer that prints on the substrate in accordance with the personalized data.

28. A method according to claim 27, wherein the printer prints on the substrate in reverse.

29. A method according to claim 21, wherein the step of providing software comprises providing the software with the product.

30. A method according to claim 21, wherein the software comprises a menu including at least one of text and image data.

31. A method according to claim 21, wherein the software comprises design tools for modifying and moving the at least one of text data and image data, and the personalized data comprise the at least one of text data and image data as modified by the design tools.

32. A method according to claim 21, wherein the image data comprise clip art.

33. A method according to claim 21, wherein the step of providing software comprises providing a website for at least one of downloading the software and accessing the software directly from the website.