Computer based electronic-business planning system and method

• US 20020161616A1
• Filed: 04/23/2002
• Published: 10/31/2002
• Est. Priority Date: 04/28/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Chan, Timothy Chi-Hong, Ho, Xavier Wing-Shing
• Application Number:
  US10/128,562
• Publication Number:
  US 20020161616A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A computer based e-business planning system and method enabling an entity to formulate an e-business strategy and implementation plan. The system and method direct the planner of the entity to make an e-business plan in eight aspects of e-business by completely considering the technology and business, the internal and external environment of the entity. Furthermore, the system and method direct the planner to make an effective action plan in the aspects of “implications”, “execution strategy”, “entry point”, “activities”, and “target state” step by step. In addition, the invention directs the planner flexibly to adjust the plan as needed.

Claims

1. A computer based e-business planning system for directing an entity to formulate an e-business plan, comprising:

a customer management sub-system, executed by the computer to direct the entity to include a customer management aspect in an e-business plan;

an e-business opportunity sub-system, executed by the computer to direct the entity to include a business opportunity aspect in the e-business plan;

a service management sub-system, executed by the computer to direct the entity to include a service management aspect in the e-business plan;

a brand/market management sub-system, executed by the computer to direct the entity to include a brand/market management aspect in the e-business plan;

a dynamic content management sub-system, executed by the computer to direct the entity to include a dynamic web site content aspect in the e-business plan;

a channel management sub-system, executed by the computer to direct the entity to include a channel management aspect in the e-business plan;

an e-business platform sub-system, executed by the computer to direct the entity to include an e-business transaction aspect in the e-business plan; and

a governance sub-system, executed by the computer to direct the entity to include an internal governance aspect in the e-business plan;

wherein the sub-systems operate in parallel.

2. The system according to claim 1, wherein each of the sub-systems comprises:

implications analysis means, for directing a planner of the entity to analyze potential impacts and considerations to the entity in terms of resources, organization and operations as a result of e-business action;

execution strategy formulation means, for directing the planner to formulate an execution strategy based on implications generated by the implications analysis means, and lay out key activities for implementing the e-business;

phase-plans formulating means, for directing the planner to formulate plans to implement the execution strategy in phases.

3. The system according to claim 2, wherein, the phase-plans formulating means further comprises:

target state setting means, for directing the planner to set a target state by using the computer, in which the target state includes characteristics of expected business outcomes in a current phase;

entry point setting means, for directing the planner to set an entry point by using the computer, in which said entry point includes key project elements to ensure a proper start of actions in the current phase;

activities planning means, for directing the planner to set activities which lead to the target state.

4. The system according to claim 3, further including a plan adjusting means, for checking whether or not the target state is reached when the activities have been implemented, and if not, directing the planner to check whether or not the entry point, the activities or the target state needed to be adjusted, and if needed, directing the planner to make an adjustment else directing the planner to determine whether or not the execution strategy needs to be adjusted, and if needed, directing the planner to make an adjustment, and to adjust the entry point, the activities and the target state according the adjusted execution strategy.

5. A computer based e-business planning method for directing an entity to formulate an e-business strategy and implementation plan, comprising:

a customer management step, executed by the computer to direct the entity to include an aspect of customer management in an e-business plan;

an e-business opportunity step, executed by the computer to direct the entity to include an aspect of business opportunity resulting from the e-business in the e-business plan;

a service management step, executed by the computer to direct the entity to include an aspect of service management in the e-business plan;

a brand/market management step, executed by the computer to direct the entity to include an aspect of brand/market management in the e-business plan;

a dynamic content management step, executed by the computer to direct the entity to include an aspect of dynamic content of a web-site in the e-business plan;

a channel management step, executed by the computer to direct the entity to include an aspect of channel management in the e-business plan;

an e-business platform step, executed by the computer to direct the entity to include an aspect of e-business transaction in the e-business plan; and

a governance step, executed by the computer to direct the entity to include an aspect of internal governance in e-business environment in the e-business plan;

wherein the

steps operate in parallel.

6. The method according to claim 5, wherein each step further comprises:

an implication analysis sub-step, for directing a planner of the entity to analyze the potential impacts and considerations to the entity in terms of resources, organization and operations as a result of e-business action;

an execution strategy formulation sub-step, for directing the planner to formulate an execution strategy based on implications generated by the implications analysis sub-step, and lay out key activities for implementing the e-business; and

a phase-plans formulating step, for directing the planner to formulate plans to implement the execution strategy in phases.

7. The system according to claim 6, wherein, the phase-plans formulating the sub-step, further comprises:

a target state setting sub-step, for directing the planner to set a target state by using the computer, in which the target state includes characteristics of expected business outcomes in a current phase;

an entry point setting sub-step, for directing the planner to set an entry point by using the computer, in which the entry point includes key project elements to ensure a proper start of actions in the current phase;

an activity planning sub-step, for directing the planner to set activities which lead to the target state.

8. The system according to claim 7, further including a plan adjusting step, for checking whether or not the target state is reached when the activities have been implemented, and if not, directing the planner to check whether or not the entry point, the activities or the target state needed to be adjusted, and if needed, directing the planner to make an adjustment else directing the planner to determine whether or not the execution strategy needs to be adjusted, and if needed, directing the planner to adjust the execution strategy, and to adjust the entry point, the activities and the target state according to the adjusted execution strategy.