MARKETING SYSTEM

• US 20020161620A1
• Filed: 02/18/1999
• Published: 10/31/2002
• Est. Priority Date: 02/18/1998
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: KOJIMA, TAKESHI, YASUNOBU, CHIZUKO, HATANAKA, SHYOKO, SEKIGUCHI, KAZUYUKI, OTA, YASUYUKI, SUDO, MITSUO
• Application Number:
  US09/252,003
• Publication Number:
  US 20020161620A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

The present invention is intended to provide a marketing system capable of organically linking an analysis result to the data of a business rule. An analysis capability of the marketing system according to the invention extracts information necessary for counterplan analysis from a shopping history database, a customer database, and a merchandise database, analyzes the extracted information, and stores an analysis result into an analysis result database. A rule generation capability of the marketing system extracts the analysis result information from the analysis result database, generates a business rule by adding rule parameter definition information of person in charge inputted from an input device to the extracted analysis result information, and stores the generated business rule into a business rule base. A rule execution capability executes the business rule stored in the business rule base by use of the information stored in the shopping history database, the customer database, and the merchandise database to generate counterplan history information and stores the generated counterplan history information into a counterplan history database.

Claims

1. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, and a business database;

wherein said processor includes

an analysis processing means for analyzing history information in said history database, customer information in said customer database, and merchandise information in said merchandise database based on analysis designating information inputted from said input device and storing analysis result information into said analysis result database and

a rule generation processing means for selecting analysis result information from said analysis result database based on selection designating information inputted from said input device, generating a business rule from the selected analysis result information and rule definition parameter information inputted from said input device, and storing the generated business rule into said business database.

2. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, a business database, a counterplan database, said analysis result database storing results obtained by analyzing contents of said history database, said customer database and said merchandise database, said business database storing a business rule generated based on said analysis result database;

wherein said processor includes a rule execution processing means for generating offering information by checking a customer number inputted from said input device against said business rule stored in said business database, executing a counterplan based on the checked business rule, generating counterplan history information based on information about reaction by a customer to the executed counterplan by providing said offering information and said offering information, and storing said counterplan history information into said counterplan history database.

3. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and an analysis result generation know-how database;

wherein said processor includes an analysis processing means for selecting analysis result generation know-how from said analysis result generation know-how database according to an analysis result generation know-how selecting designation inputted from said input device, analyzing history information in said history database, customer information in said customer database, and merchandise information in said merchandise database based on the selected analysis result generation know-how, and storing obtained analysis result information into said analysis result database.

4. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and a business rule generation know-how database, said analysis result database storing results of analyzing contents of said history database, said customer database, and said merchandise database, said business database storing a business rule generated based on said analysis result database;

wherein said processor includes a rule generation processing means for selecting analysis result information from said analysis result database based on selection designating information inputted from said input device, selecting business rule generation know-how from said business rule generation know-how database based on a business rule generation know-how selecting designation inputted from said input device, generating a business rule based on the selected analysis result information and the selected business rule generation know-how, and storing the generated business rule into said business database.

5. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

an output device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and a counterplan history database;

wherein said processor includes a processing means that, when two-dimensional display designating information formed by a combination of a customer attribute and a counterplan number is inputted from said input device, references information stored in said history database, said customer database, said merchandise database, and said counterplan history database, generates two-dimensional display information arranged with a customer attribute corresponding to each counterplan number with one of a vertical axis and a horizontal axis representing said customer attribute item and the other of said vertical axis and said horizontal axis representing said counterplan number, and displays the generated two-dimensional display information onto said output device.

6. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

an output device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and a counterplan history database;

wherein said processor includes a processing means that, when two-dimensional display designating information formed by a combination of a customer number and a counterplan number is inputted from said input device, references information stored in said history database, said customer database, said merchandise database, and said counterplan history database, generates two-dimensional display information arranged with the number of customers corresponding to each counterplan number with one of a vertical axis and a horizontal axis representing said customer number and the other of said vertical axis and said horizontal axis representing said counterplan number, and displays the generated two-dimensional display information onto said output device.

7. A marketing system for providing merchandise and information suitable for each customer comprising:

an input device;

an output device;

a processor; and

a storage device storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and a counterplan history database;

wherein said processor includes a processing means that, when two-dimensional display designating information formed by a combination of a merchandise ID and a counterplan number is inputted from said input device, references information stored in said history database, said customer database, said merchandise database, and said counterplan history database, generates two-dimensional display information arranged with the number of merchandises corresponding to each counterplan number with one of a vertical axis and a horizontal axis representing said merchandise identification and the other of said vertical axis and said horizontal axis representing said counterplan number, and displays the generated two-dimensional display information onto said output device.

8. A marketing method of providing merchandise and information suitable for each customer by use of a processor, comprising the steps of:

storing a history database, a customer database, a merchandise database, an analysis result database, and a business database into a storage device;

analyzing history information in said history database, customer information in said customer database, and merchandise information in said merchandise database based on analysis designating information inputted from an input device and storing analysis result information into said analysis result database;

selecting said analysis result information from said analysis result database based on selection designating information inputted from said input device;

generating a business rule based on said selected analysis result information and rule definition parameter information inputted from said input device; and

storing the generated business rule into said business database.

9. A computer-readable recording medium storing a program for executing a marketing method of providing merchandise and information suitable for each customer by use of a processor, said marketing method comprising the steps of:

storing a history database, a customer database, a merchandise database, an analysis result database, and a business database into a storage device;

analyzing history information in said history database, customer information in said customer database, and merchandise information in said merchandise database based on analysis designating information inputted from an input device and storing analysis result information into said analysis result database;

selecting said analysis result information from said analysis result database based on selection designating information inputted from said input device;

generating a business rule based on said selected analysis result information and rule definition parameter information inputted from said input device; and

storing the generated business rule into said business database.

10. A marketing method of providing merchandise and information suitable for each customer by use of a processor, comprising the steps of:

storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and a counterplan history database into a storage device, said analysis result database storing a result of analyzing contents of said history database, said customer database, and said merchandise database, said business database storing a business rule generated based on analysis result database;

generating offering information by checking a customer number inputted from said input device and said business rule stored in said business database;

executing a counterplan based on the checked business rule;

generating counterplan history information based on information about reaction by a customer to the executed counterplan by providing said offering information and said offering information; and

storing said counterplan history information into said counterplan history database.

11. A marketing method of providing merchandise and information suitable for each customer by use of a processor, comprising the steps of:

storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and an analysis result generation know-how database;

selecting analysis result generation know-how from said analysis result generation know-how database according to an analysis result generation know-how selecting designation inputted from said input device;

analyzing history information in said history database, customer information in said customer database, and merchandise information in said merchandise database based on the selected analysis result generation know-how; and

storing analysis result information into said analysis result database.

12. A marketing method of providing merchandise and information suitable for each customer by use of a processor, comprising the steps of:

storing a history database, a customer database, a merchandise database, an analysis result database, a business database, and a business rule generation know-how database into a storage device, said analysis result database storing a result of analyzing contents of said history database, said customer database, and said merchandise database, said business database storing a business rule generated based on said analysis result database;

selecting analysis result information from said analysis result database according to selection designating information inputted from said input device;

selecting business rule generation know-how from said business rule generation know-how database according to business rule generation know-how selecting designation inputted from said input device;

generating a business rule based on the selected analysis result information and the selected business rule generation know-how; and

storing the generated business rule into said business database.

13. A marketing method of providing merchandise and information suitable for each customer by use of a processor, comprising the steps of:

storing a history database, a customer database, a merchandise database, a business database, and a counterplan history database;

referencing, when two-dimensional display designating information formed by a combination of a customer attribute and a counterplan number is inputted from an input device, information in said history database, said customer database, said merchandise database, and said counterplan history database to generate two-dimensional display information arranged with said customer attribute corresponding to said counterplan number with one of a vertical axis and a horizontal axis representing a customer attribute item and other of said vertical axis and said horizontal axis representing said counterplan number; and

displaying the generated two-dimensional display information onto said output device.