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Online media planning system

  • US 20020161625A1
  • Filed: 02/15/2002
  • Published: 10/31/2002
  • Est. Priority Date: 02/23/2001
  • Status: Abandoned Application
First Claim
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1. A system for generating targeted marketing campaign pricing information for a client system comprising:

  • a marketing system including a computer processor and associated memory, said marketing system being connectable to the client system via a communications network; and

    a database including pricing information for the delivery of advertising materials in a plurality of printed media outlets, each of said plurality of printed media outlets satisfying at least one of a plurality of predetermined marketing parameters;

    wherein said marketing system receives a targeted pricing information request from the client system over said communications network, said targeted pricing information request including at least one of said plurality of predetermined marketing parameters;

    said marketing system further including a targeting module for selecting, from said plurality of printed media outlets, at least one printed media outlet that satisfies said at least one predetermined marketing parameter included in said pricing information request and transmitting the pricing information associated with said at least one printed media outlet to the client system via the communication system.

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