Method for passive mining of usage information in a location-based services system
First Claim
1. A method for providing advertising effectiveness searching capabilities in a location-based services system, comprising the steps of:
- storing usage information for advertising campaigns placed on said location-based services system;
generating a search request form on a remote terminal;
entering a search request into said search request form with said remote terminal;
transmitting said search request to an advertising effectiveness application;
searching said usage information to generate a response to said search request; and
transmitting said response to said remote terminal.
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Abstract
A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.
78 Citations
21 Claims
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1. A method for providing advertising effectiveness searching capabilities in a location-based services system, comprising the steps of:
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storing usage information for advertising campaigns placed on said location-based services system;
generating a search request form on a remote terminal;
entering a search request into said search request form with said remote terminal;
transmitting said search request to an advertising effectiveness application;
searching said usage information to generate a response to said search request; and
transmitting said response to said remote terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing predictive modeling in a location-based services system, comprising:
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creating an advertising campaign with a remote terminal;
transmitting said advertising campaign to a predictive modeling application;
searching a profile data file and a usage data database to generate a predictive model for said advertising campaign; and
transmitting said predictive model to said remote terminal. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21)
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17. A method for searching usage information in a location-based services system, comprising the steps of:
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storing usage information for said location-based services system in a usage data database;
providing an advertiser portal to a remote terminal;
generating a search request form on said remote terminal;
inputting a search request into said search request form using said remote terminal;
transmitting said search request to said advertiser portal;
searching said usage data database to generate a response to said search request; and
transmitting said response to said remote terminal.
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Specification