System for advertisement production and distribution
First Claim
1. A method, comprising:
- producing a video and a print piece including one or more offers from a plurality of partners, the one or more offers based on a prospective event common to a plurality of target consumers; and
distributing the video and the print piece as an integrated package to the plurality of target consumers.
1 Assignment
0 Petitions
Accused Products
Abstract
A system for advertisement production and distribution which includes a specially made video which is distributed with a print piece to a number of target consumers. In one application, the target audience is selected from a database of consumers based on a life event. The specially made video is produced by grouping “partners” which may be offering goods or services to the target consumers. The video is distributed with a print piece that provides additional information and/or coupons related to the offers.
In one application, the video or the print piece may include instructions on how to enter a drawing or claim a prize. In one example, a code is provided which a prospective consumer can bring to a store and check to see if they have won a prize. In an alternate application, a website may be provided which will ask questions of the consumer and receive the code to determine if they won a prize.
In one aspect of the present system, a specially packaged video is provided which includes the video, the print piece, and a label which are integrally packaged for easy distribution to the target consumers. The video may be stored on a number of media, including, but not limited to magnetic tape, digital video disk, and compact disk. In one aspect of the present system, a merchant offer is modified based on information about a particular consumer. The modification can arise in the form of coupons printed or offered electronically.
Other uses of the system include, but are not limited to, packaging and distribution of books and audio tapes.
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Citations
42 Claims
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1. A method, comprising:
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producing a video and a print piece including one or more offers from a plurality of partners, the one or more offers based on a prospective event common to a plurality of target consumers; and
distributing the video and the print piece as an integrated package to the plurality of target consumers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 41)
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26. An apparatus, comprising:
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a video including one or more offers from a plurality of partners for a plurality of target consumers selected based on a future event;
a print piece including information on participation in the one or more offers; and
a label;
wherein the video, the print piece, and the label are assembled for delivery to each of the plurality of target consumers.
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36. A method comprising:
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compiling a list of a plurality of target consumers;
producing a video including offers from a plurality of partners for an upcoming event common to the plurality of target consumers, such as a birthday or an anniversary;
generating a print piece providing coupons for redemption by each consumer of the plurality of target consumers;
generating a label for each consumer of the plurality of target consumers; and
packaging the print piece, the video and the label for distribution to the plurality of target consumers as an integrated package.
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42. A method, comprising:
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participating in generation of a video including one or more offers from a plurality of partners, the one or more offers based on a prospective event;
participating in generation of a print piece related to the one or more offers;
participating in packaging of the video with the print piece to create a plurality of packages; and
participating in distribution of the plurality of packages to a plurality of target consumers, the target consumers identified based on the prospective event.
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Specification