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Method and apparatus for targeted advertising and promotions using a computer network

  • US 20020161639A1
  • Filed: 03/11/2002
  • Published: 10/31/2002
  • Est. Priority Date: 03/09/2001
  • Status: Abandoned Application
First Claim
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1. A method for conducting targeted advertising and promotions from at least one seller selected from a plurality of sellers to at least one buyer selected from a plurality of buyers using a computer network, said method comprising the steps of:

  • receiving seller information, said seller information including seller identifying information and seller preference information over said computer network;

    receiving buyer information, said buyer information including buyer identifying information and buyer preference information over said computer network;

    selecting at least one seller from said plurality of sellers and at least one buyer from said plurality of buyers based upon said buyer preference information and said seller preference information;

    incorporating seller identifying information for said selected seller into a buyer game piece for a game to be provided to said buyer over said computer network using said buyer information to determine a winner of said game from among said plurality of buyers; and

    tracking said buyer and said seller'"'"'s actions in connection with said game.

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