Promotion processor and management system

• US 20020161643A1
• Filed: 03/28/2002
• Published: 10/31/2002
• Est. Priority Date: 02/19/1998
• Status: Abandoned Application

• Current Assignee: Advanced Marketing Systems LLC
• Original Assignee: Advanced Marketing Systems LLC
• Inventors: Tai, Roland D.
• Application Number:
  US10/113,214
• Publication Number:
  US 20020161643A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/201 Price look-up processing, e.g. updating
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G07G 1/14 Systems including one or more distant stations co-operating with a central processing unit data transmission in general H04L; telemetry systems for selectively calling a substation from a main station H04Q9/00

Abstract

A data processing system employs a unique coded promotional vehicle to attract customers into retail establishments for the purchase of discounted goods. The promotional vehicle includes coupon styled graphics integrated with a code to allow data tracking by the store pursuant to purchases by that customer. The promotional vehicle is easier and less costly to distribute compared to the prior art, avoids cutting of coupons, and post purchase redemptions. The system further allows more targeted discounting at a lower cost, and substantially reducing fraud by eliminating post purchase coupon processing and redemption.

Claims

1. A data processing system for tracking and processing in-store discounts to purchasers of select goods during the checkout process wherein said discounts are associated with select goods, said system comprising:

a distributed discount vehicle, characterized by two or more promotions for select goods including descriptive material to provide information at least identifying the discounts associated with the promotions, wherein said vehicle further includes a select code that permits machine reading and tracking of said vehicle during checkout, said code uniquely identifying the promotions associated with the vehicle;

a checkout processing terminal including computer based tracking of purchased items and the prices thereof, where some of said items are subject to discounted pricing, wherein said processing includes a code data reader for receiving the code from the vehicle during checkout; and

a data processor attached to said checkout terminal for receiving information regarding transactions associated with checkout, the discounted products forming a part of the transactions and the discounts associated with the code received from said vehicle and processing said discounts in accord with said code identified promotion, wherein said data processor is further connected to memory for storing data associated with said transaction.

2. The system of claim 1 further comprising a membership card including a unique customer identification code for system tracking of transactions by one or more customers.

3. The system of claim 2 wherein said checkout processing terminal included machine based code reading equipment for scanning said vehicle code and entering into memory information associated with said code.

4. The system of claim 1 wherein said processor includes programming to permit data presorting upon scanning during checkout.

5. A distributed discount vehicle for use with a data processing system for tracking and processing in-store discounts to purchasers of select goods during the checkout process wherein said discounts are associated with select goods, said discount vehicle comprising:

two or more promotions for select goods including descriptive material to provide information at least identifying the discounts associated with the promotions, wherein said vehicle further includes a single select code that permits machine reading and tracking of said vehicle during checkout, said code uniquely identifying all the promotions associated with said vehicle.

6. The distributed discount vehicle according to claim 5, further comprising a freestanding insert including a plurality of sheets, and including at least one advertisement or commercial associated with at least one of said promotions associated with said discount vehicle.

7. The distributed discount vehicle according to claim 6, wherein said plurality of sheets are folded.

8. The distributed discount vehicle according to claim 7, wherein said plurality of sheets are placed in a newspaper for distribution to a potential customer.

9. The distributed discount vehicle according to claim 6, further comprising a redemption vehicle including said code and a list of said select goods.

10. The distributed discount vehicle according to claim 9, wherein said list includes at least one representation of each of said select goods selected from a group including an image, written description, sale price, discount amount, name, slogan, and trademark.

11. The distributed discount vehicle according to claim 9, further including additional information selected from a group including instructions, advertisements, commercials, names of participating retailers, category headings, and store isle numbers.

12. The distributed discount vehicle according to claim 9, wherein said redemption vehicle is releasably attached to said discount vehicle.

13. The distributed discount vehicle according to claim 5, further comprising a single sheet or card including at least one advertisement or commercial associated with at least one of said promotions associated with said discount vehicle.

14. The distributed discount vehicle according to claim 13, wherein said information includes at least one representation of each of said select goods selected from a group including an image, written description, sale price, discount amount, name, slogan, and trademark.

15. The distributed discount vehicle according to claim 13, further including additional information selected from a group including instructions, advertisements, commercials, names of participating retailers, category headings, and store isle numbers.

16. The distributed discount vehicle according to claim 13, further comprising a redemption vehicle including said code and a list of said select goods.

17. The distributed discount vehicle according to claim 16, wherein said list includes at least one representation of each of said select goods selected from a group including an image, written description, sale price, discount amount, name, slogan, and trademark.

18. The distributed discount vehicle according to claim 16, further including additional information selected from a group including instructions, advertisements, commercials, names of participating retailers, category headings, and store isle numbers.

19. The distributed discount vehicle according to claim 16, wherein said redemption vehicle is releasably attached to said discount vehicle.

20. The distributed discount vehicle according to claim 13, further comprising an upper-portion, a lower-portion, and a redemption vehicle.

21. The distributed discount vehicle according to claim 20, further comprising a fold or crease between said upper-portion and said lower-portion.

22. The distributed discount vehicle according to claim 20, further comprising a plurality of said upper-portion and/or a plurality of said lower-portion.

23. The distributed discount vehicle according to claim 20, wherein said redemption vehicle is releasably attached to said discount vehicle.