Method of placing, purchasing and monitoring internet advertising
First Claim
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1. A method of placing a plurality of online newspaper advertisements comprising the steps of:
- loading at least one original advertisement into a computing device;
inputting configuration parameters for a plurality of different online newspaper website URLs into said computing device;
configuring at least one of said advertisements to conform with configuration parameters for a plurality of said different online newspaper websites thereby creating a plurality of derivative advertisement links from at least one of said original advertisements; and
transmitting said derivative advertisements to a plurality of said different online newspaper websites for display on said websites.
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Abstract
Methods for obtaining Internet-type advertisements, modifying those advertisements to fit designated advertising spaces allotted by a plurality of different and unrelated online newspaper websites, and automatically placing those advertisements. Preferred embodiments permit online advertisements to be tracked, audited and/or modified, at any time during an advertising campaign.
257 Citations
26 Claims
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1. A method of placing a plurality of online newspaper advertisements comprising the steps of:
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loading at least one original advertisement into a computing device;
inputting configuration parameters for a plurality of different online newspaper website URLs into said computing device;
configuring at least one of said advertisements to conform with configuration parameters for a plurality of said different online newspaper websites thereby creating a plurality of derivative advertisement links from at least one of said original advertisements; and
transmitting said derivative advertisements to a plurality of said different online newspaper websites for display on said websites. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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15. A system for automatically configuring and placing online newspaper advertisement links comprising:
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a computing device comprising means for receiving an original advertisement;
means for receiving and storing configuration criteria for a plurality of URLs from unrelated, online newspaper website advertisement spaces;
means for automatically creating derivative advertisement links which are configured for a plurality of said unrelated, online newspaper websites from said original advertisement; and
means for transferring said derivative advertisement links for display on URLs of a plurality of unrelated online newspaper websites.
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Specification