Network based system and method for marketing management
First Claim
1. A method for managing marketing comprising:
- creating a plurality of contact relationship categories;
assigning a value to each contact relationship category; and
determining a value of each actual contact relationship based on the assigned value of the contact relationship category.
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Abstract
A marketing management method and a system to manage interactions, develop base line for the current performance, analyzing various marketing strategies and selecting a desirable marketing strategy for implementation are disclosed. In one embodiment of the invention, the method helps clients prepare product and service brands to mitigate risks and maximize profits. The method utilizes a web-based system including a server system coupled to a centralized interactive database and at least one client system. The method further includes the steps of documenting benefits and leading indicator metrics to evaluate an impact of the new marketing strategy and then making iterative improvements after strategy implementation to the new marketing strategy to refine the marketing strategy further to reduce risks and increase profits.
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Citations
27 Claims
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1. A method for managing marketing comprising:
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creating a plurality of contact relationship categories;
assigning a value to each contact relationship category; and
determining a value of each actual contact relationship based on the assigned value of the contact relationship category. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10)
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8. A method for quantifying a marketing strategy and relationship evolution performance, said method comprising:
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establishing an analytical framework to analyze values assigned to contact relationship interactions; and
comparing past performance of assigned values with assumptions about anticipated future performance of assigned values and actual future performance of assigned values.
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11. A method for implementing a strategic business process to organize a Front Office using a network-based system including a server system coupled to a database and at least one client system, said method comprising the steps of:
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configuring the database to build profiles, track results; and
establish leading indicator metrics baselines;
collecting relevant data for the front office at a client site against a unique identifier for easy retrieval and update;
storing the data in the centralized database and cross-referencing against the unique identifier;
retrieving the data from the centralized database in response to an inquiry; and
generating reports to facilitate the front office management to improve business productivity, reduce risks and maximize profits. - View Dependent Claims (12, 13, 14, 17)
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15. A method for providing information to a client regarding the current condition of the client'"'"'s business by scoring the business'"'"'s relative market position, said method comprising the steps of:
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selecting a business category;
selecting a choice of description for the selected category that appropriately describes the business; and
generating a Strategic Brand Readiness Factor to reflect the current condition of the business after analyzing selected choices of the description.
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16. A computer to facilitate an online strategic management consulting, said computer coupled to a database and programmed to:
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receive contact information into a database;
store the contact information into various sub-sections of the database to create a contact profile and cross-reference the contact profile against a unique identifier for easy retrieval and update;
manage interactions with contact by recording every transaction conducted with the contact;
assign a value to each interaction based on pre-determined values stored in the database; and
generate reports that help management improve upon a marketing strategy to reduce risk and maximize profits.
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18. A network-based system for managing and tracking online interactions to facilitate strategic marketing for a business, said system comprising:
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a client sub-system comprising a browser;
a storage device for storing information; and
a server sub-system configured to be coupled to said client sub-system and said database, said server sub-system further configured to;
set up the relationship in the database to build profiles, track results and generate reports;
establish a strategic brand readiness factor baseline to determine the current condition of the business;
collect relevant data for the front office of the business;
store the data in the storage device;
retrieve the data from the storage device in response to an inquiry; and
generate reports to facilitate the front office management to improve business productivity, reduce risks and increase profits.
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19. A computer program embodied on a computer readable medium to provide a framework for a business to increase profits and reduce risks by placing a value on customer relationships and testing business strategies in advance of investment, comprising:
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a code segment that sets up user profiles of customers and businesses;
a code segment that maintains a database by adding, deleting and updating information;
a code segment that generates a status quo Strategic Brand Readiness report for the business;
a code segment that tracks interaction details and assigns a value to various interactions based on pre-stored values; and
a code segment that generates management reports to compare the improved performance of the business against status quo performance.
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20. A method of managing marketing comprising:
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configuring a relationship tracking system to track contact relationships;
quantifying contact interactions with an interaction system; and
quantifying overall front office strategy and relationship performance. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27)
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Specification