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Method and system for evaluating, reporting, and improving on-line promotion effectiveness

  • US 20020161779A1
  • Filed: 03/07/2000
  • Published: 10/31/2002
  • Est. Priority Date: 03/07/2000
  • Status: Active Grant
First Claim
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1. A method for populating and analyzing a member consumer profile database for implementing an incentive driven targeted product marketing program, the targeted product marketing program having at least one promotion provided by a promotion operator on behalf of a sponsor, the method comprising the steps of:

  • collecting personal profile information of a member consumer and storing the personal profile information in a profile database;

    providing the member consumer an opportunity to review a promotion;

    soliciting information from the member consumer about the promotion in exchange for rewards;

    tracking interactive behavior information of the member consumer concerning the promotion; and

    enriching the profile database based upon the solicited information and the tracked interactive behavior information.

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