Method and system for evaluating, reporting, and improving on-line promotion effectiveness
First Claim
1. A method for populating and analyzing a member consumer profile database for implementing an incentive driven targeted product marketing program, the targeted product marketing program having at least one promotion provided by a promotion operator on behalf of a sponsor, the method comprising the steps of:
- collecting personal profile information of a member consumer and storing the personal profile information in a profile database;
providing the member consumer an opportunity to review a promotion;
soliciting information from the member consumer about the promotion in exchange for rewards;
tracking interactive behavior information of the member consumer concerning the promotion; and
enriching the profile database based upon the solicited information and the tracked interactive behavior information.
18 Assignments
0 Petitions
Accused Products
Abstract
A system and method for populating and analyzing a member consumer profile database for implementing an incentive driven targeted product marketing program is disclosed. To implement the targeted product marketing program, personal profile information is collected from several member consumers and stored in a profile database. A group of the member consumers are identified and selected, and the promotion operator provides a promotion to this group on behalf of a sponsor. During and/or after the promotion, information is solicited from the member consumer about the promotion in exchange for rewards. In addition, interactive behavior information of the member consumer is tracked. The solicited information and the interactive behavior information can then be used to enrich the profile database for future promotions.
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Citations
39 Claims
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1. A method for populating and analyzing a member consumer profile database for implementing an incentive driven targeted product marketing program, the targeted product marketing program having at least one promotion provided by a promotion operator on behalf of a sponsor, the method comprising the steps of:
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collecting personal profile information of a member consumer and storing the personal profile information in a profile database;
providing the member consumer an opportunity to review a promotion;
soliciting information from the member consumer about the promotion in exchange for rewards;
tracking interactive behavior information of the member consumer concerning the promotion; and
enriching the profile database based upon the solicited information and the tracked interactive behavior information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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18. A method for using a profile database being operated by a promotion operator, the profile database being initially populated during an enrollment process wherein a plurality of member consumers provide personal profile information to the promotion operator in exchange for a reward, the method comprising the steps of:
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enriching the profile database by requesting information from a first group of member consumers concerning a first promotion;
enhancing the profile database by extracting behavioral information from the first group of member consumers; and
selecting a second group of member consumers for a second promotion based on an analysis of the enriched and enhanced profile database.
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30. A computer software system for implementing an incentive driven targeted product marketing program, the program having an operator for providing a promotion to a member consumer through an electronic communications network, the system comprising:
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instructions for providing rewards for encouraging the member consumer to interact with the program operator and to provide personal profile information through one or more communication opportunities;
a profile database for storing the personal profile information of the member consumer;
instructions for enriching the profile database based on updated personal profile information obtained from the member consumer through the communication opportunities;
instructions for enhancing the profile database by extracting behavioral information of the member consumer collected during the promotion;
means for reporting the effectiveness of the promotion to a promotion sponsor; and
means for selecting and designing a new promotion utilizing the enriched and enhanced database. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification