Temporary screens and methods for displaying information
First Claim
Patent Images
1. A method of temporarily displaying information to influence purchasing decisions comprising the steps of:
- i) generating the information, ii) recording the information on media at a central controller, iii) temporarily associating a screen with a substantially transparent surface at a position that is capable of being viewed by the potential customers and that is at a location that is remote from the central controller, iv) temporarily installing a projector near the screen, the projector being capable of receiving the information and displaying the information on the screen, v) repeating steps iii) and iv) at a plurality of separate locations to afford centralized management of the information, vi) displaying the information at the plurality of separate locations for a time period, and vii) removing the screen and projector after the time period.
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Accused Products
Abstract
A system for use with a releasable screen is described. The system may be used in a method of influencing purchasing decisions.
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Citations
16 Claims
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1. A method of temporarily displaying information to influence purchasing decisions comprising the steps of:
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i) generating the information, ii) recording the information on media at a central controller, iii) temporarily associating a screen with a substantially transparent surface at a position that is capable of being viewed by the potential customers and that is at a location that is remote from the central controller, iv) temporarily installing a projector near the screen, the projector being capable of receiving the information and displaying the information on the screen, v) repeating steps iii) and iv) at a plurality of separate locations to afford centralized management of the information, vi) displaying the information at the plurality of separate locations for a time period, and vii) removing the screen and projector after the time period. - View Dependent Claims (2, 3)
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4. Electronic media for use with an optical system comprising a computer associated with a projector capable of presenting an image, a screen having a rear surface for receiving light from the projector, and a viewing surface opposite the rear surface, and a removable adhesive on the viewing surface of the screen for temporarily adhering the screen to a substantially transparent surface so that a potential customer may view the screen through the substantially transparent surface,
the electronic media containing software which upon installation in the computer and execution of the software will cause the computer to carry out the method comprising the steps of: projecting information designed to influence purchasing decisions to potential customers from the projector onto the rear surface of the screen to provide the information to the potential customer for a temporary time period. - View Dependent Claims (5)
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6. A method of converting a transparent surface, such as a window, at a business location to advertising, the method comprising the steps of:
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i) generating the advertising information, ii) recording the information, iii) temporarily associating a screen with the transparent surface at a position that is capable of being viewed by viewers outside the location, iv) temporarily installing a projector near the screen, the projector being capable of displaying the information on the screen, v) displaying the information during non-core business hours, vii) removing the screen and projector after the non-core business hours. - View Dependent Claims (7, 8)
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9. A system for providing information for influencing purchasing decisions comprising:
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a projector capable of presenting an image, a computer associated with the projector, a screen having a rear surface for receiving light from the projector, and a viewing surface opposite the rear surface, means for releasably associating the screen with a transparent surface so that a potential customer may view the screen through the substantially transparent surface, electronic media containing software which upon installation in the computer and execution of the software will cause the computer to project information designed to influence purchasing decisions to potential customers from the projector onto the screen to provide the information to the potential customer during a temporary time period. - View Dependent Claims (10, 11, 12, 13, 16)
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14. A system according to claim the computer comprises a local controller and the computer is associated with the projector through a local network.
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15. A method of temporarily displaying information to influence purchasing decisions comprising the steps of:
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i) generating the information, ii) recording the information on media at a central controller, iii) cutting a screen to a predetermined shape, iv) temporarily associating the screen with a substantially transparent surface at a position that is capable of being viewed by the potential customers for a temporary time period, v) temporarily installing a projector near the screen, the projector being capable of receiving the information and displaying the information on the screen, and vi) receiving information from the potential customers, and vii) using the information received from the potential customers to alter the information provided to the customers.
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Specification