Method and system for distributing advertisements over network

• US 20020165773A1
• Filed: 01/29/2002
• Published: 11/07/2002
• Est. Priority Date: 05/31/2000
• Status: Abandoned Application

• Current Assignee: NTT Docomo Incorporated (Nippon Telegraph and Telephone Corporation)
• Original Assignee: NTT Docomo Incorporated (Nippon Telegraph and Telephone Corporation)
• Inventors: Nagatsuma, Daisuke, Sato, Takayuki, Natsuno, Takeshi
• Application Number:
  US10/048,338
• Publication Number:
  US 20020165773A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A communication terminal sends an access request to a WWW server connected to a network to a relay server in the network. The relay server sends this access request to the WWW server and receives display data from the WWW server and sends an advertisement ID specifying an advertisement satisfying a predefined condition to the communication terminal together with the display data. The communication terminal displays a screen by this display data and sends an advertisement data request including an advertisement ID received from the relay server through the relay server to an advertisement distribution server. When receiving an advertisement data request, the advertisement distribution server sends the advertisement ID contained in the advertisement data request to the communication terminal through the relay server. When receiving the advertisement data, the communication terminal displays an advertisement corresponding to the advertisement data along with the screen corresponding to the display data.

Claims

1. A method of distribution of an advertisement comprising:

having a communication terminal send an access request to a WWW server connected to a network to a relay server in the network,

having said relay server send said access request to said WWW server, receive display data of a homepage from said WWW server, send said display data to said communication terminal, and receive advertisement data from an advertisement distribution server connected to said network and send it to said communication terminal, and

having said communication terminal display a screen corresponding to said display data and advertisement corresponding to said advertisement data.

9. A method of distribution of an advertisement as set forth in claim 1, wherein

said communication terminal is a mobile communication terminal served by a mobile communication network,

further comprising having said relay server obtain a grasp of a current location of said communication terminal by a report from said mobile communication network and receive from said advertisement distribution server and send to said communication terminal an advertisement related to the current location of said communication terminal when receiving an access request to said WWW server from said communication terminal.

10. A method of distribution of an advertisement as set forth in claim 1, further comprising having said relay server receive from said advertisement distribution server and send to said communication terminal an advertisement related to a time band when receiving an access request to said WWW server from said communication terminal.

2. A method of distribution of an advertisement comprising

having a communication terminal send an access request to a WWW server connected to a network to a relay server in the network,

having said relay server send said access request to said WWW server, receive display data of a homepage from said WWW server, receive from an advertisement distribution server connected to said network an advertisement ID of an advertisement, a desired sent user condition defined in advance for an advertiser of said advertisement being satisfied by a user of said communication terminal and a desired received advertisement condition defined in advance for said user of the communication terminal being satisfied by said advertisement, and send it along with said display data to said communication terminal,

having said communication terminal display a screen corresponding to said display data and send an advertisement data request including said advertisement ID to said advertisement distribution server through said relay server,

having said advertisement distribution server send advertisement data corresponding to an advertisement ID included in an advertisement request which is received to said communication terminal through said relay server, and

having said communication terminal receive said advertisement data and display both a screen corresponding to said display data and an advertisement corresponding to said advertisement data.

3. A method of distribution of an advertisement as set forth in claim 2, further comprising:

having said relay server receive said advertisement ID from said advertisement distribution server and send said display data to said communication terminal only when display data received from said WWW server includes advertisement display area designation data, and

having said communication terminal display an advertisement corresponding to said advertisement data on a display area designated by said advertisement display area designation data in said display data.

4. A method of distribution of an advertisement as set forth in claim 2, further comprising having said communication terminal communicate data with said relay server using a user ID specifying the user of said communication terminal and having said relay server convert the user ID of said communication terminal to a data communication address by a predefined correspondence table or conversion method and use the data communication address to communicate data with said advertisement distribution server.

5. A method of distribution of an advertisement as set forth in claim 4, further comprising having said advertisement distribution server have a plurality of counters corresponding to various combinations of a plurality of data communication addresses and a plurality of advertisement IDs and increment the count of a counter corresponding to a combination of the data communication address and advertisement ID when receiving an advertisement data request including a certain advertisement ID from data communications using a certain data communication address.

6. A method of distribution of an advertisement as set forth in claim 2, further comprising

having said relay server send a desired received advertisement condition predefined for the user of the communication terminal and information relating to the user when receiving an access request to said WWW server from said communication terminal and

having said advertisement distribution server store said desired sent user condition for distributable advertisement data and send to said relay server an advertisement ID satisfying said desired received advertisement condition in the advertisements provided with said desired sent user conditions satisfied by said information relating to said user when receiving said desired received advertisement condition and said information relating to the user from said relay server.

7. A method of distribution of an advertisement as set forth in claim 2, further comprising

having said advertisement distribution server send an advertisement ID of another advertisement data included in said advertisement data and

having said communication terminal send an advertisement data request including the advertisement ID included in said advertisement data in accordance with an instruction from the user when receiving said advertisement data through said relay server.

8. A method of distribution of an advertisement as set forth in claim 2, further comprising

having a plurality of advertisement data corresponding to the advertisement IDs and for distribution to a plurality of different models of communication terminals stored in a database for said advertisement distribution server,

having said relay server send model data specifying the model of said communication terminal to said advertisement distribution server included in said advertisement data request when receiving an advertisement data request from said communication terminal, and

having said advertisement distribution server read advertisement data corresponding to the advertisement ID and model data included in said advertisement data request from said database and send it to said relay server.

11. A method of distribution of an advertisement comprising

having a communication terminal send an access request to a WWW server connected to a network to a relay server in said network,

having said relay server send said access request to said WWW server, receive display data of a homepage from said WWW server, add information for accessing the advertisement distribution server connected to said network, and send the same to said communication terminal, and

having said communication terminal receive said display data and display said homepage, use information for accessing said advertisement distribution data to acquire advertisement data from said advertisement distribution data through said relay server, acquire the advertisement data from said advertisement distribution server, and display an advertisement together with said homepage in accordance with the advertisement data.

12. A relay server having a first communication unit for communicating with a communication terminal, a second communication unit for communicating with a WWW server and an advertisement distribution server, and a control unit, wherein

said control unit receives from said first communication unit an access request to the WWW server sent from said communication terminal, sends said access request from said second communication unit to said WWW server when receiving it, and receives display data from said WWW server and sends an advertisement ID of an advertisement by said first communication unit to said communication terminal along with said display data, a desired sent user condition predefined for an advertiser of said advertisement being satisfied by a user of said communication terminal and a desired received advertisement condition predefined for the user of said communication terminal being satisfied by the advertisement, receives an advertisement data request including said advertisement ID from said first communication unit, sends an advertisement data request from said second communication unit to said advertisement distribution server at that time, receives advertisement data corresponding to the advertisement ID included in said advertisement data request, and sends the same from said first communication unit to said communication terminal.

13. A communication terminal having a communication unit, display unit, and control unit, wherein said control unit receives display data including advertisement display area designation data and an advertisement ID specifying an advertisement from said communication unit, displays a screen corresponding to said display data on said display unit at that time, sends an advertisement data request including said advertisement ID from said communication unit to a relay server in a network, receives advertisement data corresponding to said advertisement ID from said relay server by said communication unit, and displays an advertisement corresponding to said advertisement data on an area of said display unit designated by said advertisement display area designation data at that time.

14. A method of control of a communication terminal having a communication unit, display unit, and control unit, said method of control of a communication terminal comprising having said control unit receive display data including advertisement display area designation data and an advertisement ID specifying an advertisement from said communication unit, display a screen corresponding to said display data on said display unit at that time, send an advertisement data request including said advertisement ID from said communication unit to a relay server in a network, receive advertisement data corresponding to said advertisement ID from said relay server by said communication unit, and display an advertisement corresponding to said advertisement data on an area of said display unit designated by said advertisement display area designation data at that time.

15. A control program of a communication terminal having a communication unit, display unit, and control unit, said control program causing said control unit to perform control for receiving display data including advertisement display area designation data and an advertisement ID specifying an advertisement from said communication unit, displaying a screen corresponding to said display data on said display unit at that time, sending an advertisement data request including said advertisement ID from said communication unit to a relay server in a network, receiving advertisement data corresponding to said advertisement ID from said relay server by said communication unit, and displaying an advertisement corresponding to said advertisement data on an area of said display unit designated by said advertisement display area designation data at that time.

16. A computer readable storage medium storing a control program of a communication terminal having a communication unit, a display unit, and a control unit, said storage medium recording a control program for causing said control unit to perform control for receiving display data including advertisement display area designation data and an advertisement ID specifying an advertisement from said communication unit, displaying a screen corresponding to said display data on said display unit at that time, sending an advertisement data request including said advertisement ID from said communication unit to a relay server in a network, receiving advertisement data corresponding to said advertisement ID from said relay server by said communication unit, and displaying an advertisement corresponding to said advertisement data on an area of said display unit designated by said advertisement display area designation data at that time.