Offline-to-online traffic generation and demographic identification process and method
First Claim
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1. A method comprising receiving in a web server a browser request containing a first identifier;
- identifying demographic information associated with the first identifier; and
transmitting a first web page responsive to the browser request from the web server to a browser, wherein the first web page is customized according to the demographic information associated with the first identifier.
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Abstract
Systems and methods for disseminating information in a manner that increases the reach of the information. In one embodiment, a plurality of relatively small advertisements are positioned in an advertising layout. This layout is published concurrently in a number of magazines which are preferably directed to people having similar interests and demographics. A replica of the layout is also provided on a web page. The advertisements in the layout comprise selectable objects that are linked to additional information relating to the respective advertisements.
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Citations
22 Claims
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1. A method comprising
receiving in a web server a browser request containing a first identifier; -
identifying demographic information associated with the first identifier; and
transmitting a first web page responsive to the browser request from the web server to a browser, wherein the first web page is customized according to the demographic information associated with the first identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a web server; and
a data storage coupled to the web server, wherein the data storage contains web pages;
wherein the web server is configured to receive a request from a browser, wherein the request includes a first identifier input by a user, wherein the identifier is associated with a first publication; and
wherein the web server is configured to identify a first web page associated with the first identifier, wherein the first web page includes a facsimile of a corresponding printed advertising layout, and respond to the request with the first web page. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 22)
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19. A method for increasing the reach of an advertisement comprising:
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selecting at least one print advertisement;
reducing the size of the at least one print advertisement by a factor N; and
publishing the at least one reduced-size print advertisement in M publications.
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Specification