System and method for providing advertisements in a wireless terminal

• US 20020166127A1
• Filed: 12/13/2000
• Published: 11/07/2002
• Est. Priority Date: 12/15/1999
• Status: Abandoned Application

• Current Assignee: Hitachi America Limited (Hitachi, Ltd.)
• Original Assignee: Hitachi America Limited (Hitachi, Ltd.)
• Inventors: Hamano, Hiroaki, Fuhrer, Jack Selig, Takeda, Kenji
• Application Number:
  US09/736,009
• Publication Number:
  US 20020166127A1
• Time in Patent Office: Days
• US Class Current: 725/105
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/422 Input-only peripherals , i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] input devices also receiving signals from specially adapted client devices H04N21/4104
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4786 e-mailing message switching systems, e.g. electronic mail systems H04L51/00
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A system and method for providing advertisements to a wireless remote display terminal. The terminal may display Internet web sites and other data while a viewer is also watching a television channel or performing other tasks. For example, a home entertainment center can include a television and an additional remote display terminal. Viewers can access information related to the television program on the remote display terminal. When the remote display terminal is turned on, a personalized advertisement is displayed to the viewer during the initialization process. The advertisement revenues can help offset the cost of the remote terminal to the viewer. The advertisements can be targeted to particular users by matching the advertisements to personal information obtained by surveys, past viewing and Internet history or third party sources such as magazine subscriptions.

Claims

1. A method for displaying current advertisements on a wireless terminal, wherein said terminal comprises a display, comprising the steps of:

retrieving information comprising advertisement data from a device coupled to a server;

activating said wireless terminal in response to an external stimulus; and

displaying said advertisement data on said terminal'"'"'s display during at least a portion of said activation step.

2. The method of claim 1, wherein said displaying step is performed during the power up operation of said remote terminal.

3. The method of claim 2, where said external stimulus is a power switch being engaged.

4. The method of claim 1, wherein said displaying step is performed during the start up execution of a web browser.

5. The method of claim 4, wherein said external stimulus is data received from a keyboard.

6. The method of claim 4, wherein said external stimulus is data received from a computer mouse.

7. The method of claim 1, wherein said displaying step is performed during the reactivation of said terminal following an inactive period of said terminal while said terminal'"'"'s power was on.

8. The method of claim 7, wherein said external stimulus is data received from a keyboard.

9. The method of claim 1, wherein said advertising data is selected for at least one user of said terminal.

10. The method of claim 9, wherein said selected advertisement data is responsive to data indicative of said terminal viewer'"'"'s Internet usage history.

11. The method of claim 9, wherein said selected advertisement data is responsive to data indicative of said terminal viewer'"'"'s personalized program menu.

12. The method of claim 9, wherein said selected advertisement data is responsive to data indicative of said terminal viewer'"'"'s program viewing history.

13. The method of claim 9, wherein said advertising data is responsive to said terminal'"'"'s usage of functions enabled on said terminal.

14. The method of claim 1, wherein said advertising data is displayed on at least a second display.

15. The method of claim 1, wherein said advertisement enables the interactive purchase of a product or service described in said advertising data.

17. The system of claim 16, wherein said device comprises a set top box.

18. The system of claim 16, wherein said device comprises a satellite.

19. The system of claim 16, wherein said terminal displays said advertising data when said remote terminal'"'"'s operating system is executing at least one instruction of a program unrelated to said display function.

20. The system of claim 16, further including a means for personalizing said advertisements responsive to said at least one user'"'"'s interaction with said remote terminal.

16. A system for providing targeted advertisements to a wireless terminal, comprising:

a device that receives advertising data from a server computer and transmits said data to a remote terminal; and

at least one said remote terminal that displays said received advertising information concurrently;

wherein said advertising data is selected for at least one user of said remote terminal.

21. A method for enabling targeted advertisements to be displayed on a wireless terminal comprising a display, comprising the steps of:

retrieving information comprising advertisement data from a remote device coupled to a server; and

displaying said advertisement data on said terminal'"'"'s display when said terminal'"'"'s operating system is concurrently executing at least one program instruction;

wherein said advertisement data is selected for at least one user of said terminal.

22. The method of claim 21, wherein said displaying step is performed during the power up operation of said remote terminal.

23. The method of claim 21, wherein said displaying step is performed during the start up execution of said web browser.

24. The method of claim 21, wherein said displaying step is performed during the reactivation of said terminal following an inactive period of said terminal while said terminal'"'"'s power was on.

25. The method of claim 21, wherein said selected advertisement data is responsive to data indicative of said terminal viewer'"'"'s Internet usage history.

26. The method of claim 21, wherein said selected advertisement data is responsive to data indicative of said terminal viewer'"'"'s personalized program menu.

27. The method of claim 21, wherein said selected advertisement data is responsive to data indicative of said terminal viewer'"'"'s program viewing history.

28. The method of claim 21, wherein said advertising data is responsive to said terminal'"'"'s viewer usage of functions enabled on said terminal.

29. The method of claim 21, wherein said advertisement enables the interactive purchase of a product or service described in said advertising data.

30. A wireless terminal device comprising:

a receiver for receiving advertising data;

a processor that selects a portion of said advertising data responsive to at least one user of said device; and

a display for displaying said selected advertising data.

31. The device of claim 30, wherein said processor selection is responsive to said at least one user'"'"'s interaction with said remote terminal.

32. The device of claim 30, wherein said terminal displays said advertising data when said remote terminal'"'"'s operating system is executing at least one instruction of a program unrelated to said display function.

33. The device of claim 30, wherein said advertising data is displayed during at least a portion of an activation process in said terminal in response to an external stimuli.