Method and system for inserting advertisements into broadcast content
First Claim
1. A method for playing content and advertisements on mobile devices, comprising:
- (a) employing a mobile device to provide information associated with a user of the mobile device;
(b) employing the provided information to determine at least one advertisement to be played on the mobile device;
(c) if a determined time interval occurs, stopping the playing of content by the mobile device and playing at least one determined advertisement; and
(d) resuming the playing of content by the mobile device when the playing of at least one determined advertisement is completed.
10 Assignments
0 Petitions
Accused Products
Abstract
The present invention is directed to providing advertisements for playing on a mobile device based on previously provided information regarding the mobile device user. Information regarding the user is provided to a server, which is also in communication with advertisers that supply advertisements for playing on the mobile device. The server employs the user information to determine which advertisements might be suitable for the mobile device user. The determined advertisements may be cached/recorded on the mobile device for later playback or they can be provided in real time at a scheduled time for the playing of advertisements. Also, advertisements associated/included with the currently playing content could be suppressed in favor of the determined advertisements. Additionally, the currently playing content can be recorded while advertisements are playing on the mobile device; and then the playing of the content can be subsequently resumed from the point where the advertisements started playing.
-
Citations
20 Claims
-
1. A method for playing content and advertisements on mobile devices, comprising:
-
(a) employing a mobile device to provide information associated with a user of the mobile device;
(b) employing the provided information to determine at least one advertisement to be played on the mobile device;
(c) if a determined time interval occurs, stopping the playing of content by the mobile device and playing at least one determined advertisement; and
(d) resuming the playing of content by the mobile device when the playing of at least one determined advertisement is completed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A mobile device for playing content and advertisements, comprising:
-
(a) a memory for storing logical instructions;
(b) a wireless interface unit for sending and receiving data; and
(c) a processor for executing the logical instructions stored in the memory, the execution of the logical instructions causing actions to be performed, including;
(i) providing information associated with a user of the mobile device;
(ii) receiving at least one advertisement, wherein at least one received advertisement is determined by the provided information;
(iii) if a determined time interval occurs, stopping the playing of content and playing at least one determined advertisement; and
(iv) resuming the playing of content when the playing of at least one determined advertisement is completed. - View Dependent Claims (11, 12, 13, 14, 16, 17, 18, 20)
-
-
15. A client for playing content and advertisements on mobile devices, the client causing actions to be performed, comprising:
-
(a) providing information associated with a user of a mobile device to a server;
(b) receiving from the server at least one advertisement, wherein at least one received advertisement is determined by the server from the provided information;
(c) if a determined time interval occurs, stopping the playing of content by the mobile device and playing at least one determined advertisement; and
(d) resuming the playing of content by the mobile device when the playing of at least one determined advertisement is completed.
-
-
19. A server for providing content and advertisements to mobile devices, the server causing actions to be performed, comprising:
-
(a) receiving information associated with a user of a mobile device;
(b) employing the received information to determine at least one advertisement to be played on the mobile device;
(c) providing at least one determined advertisement to the mobile device, wherein if a determined time interval occurs, the playing of content by the mobile device is stopped and at least one determined advertisement is played on the mobile device; and
(d) enabling the playing of content by the mobile device to be resumed when the playing of at least one determined advertisement is completed.
-
Specification