Method and apparatus for serving a message in conjuction with an advertisement for display on a world wide web page
First Claim
Patent Images
1. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
- determining an advertisement to be displayed on a World Wide Web page;
determining a message to be displayed on said World Wide Web page, wherein said message is thematically related to said advertisement;
determining targeting criteria associated with said message;
receiving a request to serve said World Wide Web page;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page;
tailoring said message page based, at least in part, on said targeting criteria; and
serving said tailored message for display on said World Wide Web page
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Accused Products
Abstract
A method and apparatus for serving at least one message in conjunction with an advertisement for display on a World Wide Web page. The advertisement and message may be thematically related and displayed close to each other on the Web page. The advertisement and message may form all or part of a rich media file that is called when the Web page is served to a user device for display on the user device. The message maybe tailored to include information specific to a user viewing the Web page, message and advertisement to direct the user'"'"'s attention to the advertisement or otherwise enhance the advertisement.
68 Citations
77 Claims
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1. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a message to be displayed on said World Wide Web page, wherein said message is thematically related to said advertisement;
determining targeting criteria associated with said message;
receiving a request to serve said World Wide Web page;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page;
tailoring said message page based, at least in part, on said targeting criteria; and
serving said tailored message for display on said World Wide Web page - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a plurality of messages associated with said advertisement wherein each of said plurality of messages is thematically related to said advertisement;
determining targeting criteria associated with said plurality of messages;
determining personal information;
receiving a request to serve said World Wide Web page;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page;
selecting at least one of said plurality of messages based, at least in part, on said personal information and said targeting criteria; and
serving said at least one of said plurality of messages for display on said World Wide Web page. - View Dependent Claims (32, 33, 34, 35, 36, 37, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53)
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38. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a first message associated with said advertisement;
determining a second message associated with said advertisement, wherein said second message is related to said advertisement'"'"'s subject matter;
determining targeting criteria associated with said second message;
receiving a request to serve said World Wide Web page;
determining personal information;
determining if said targeting criteria has been met based, at least in part, on said personal information;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page; and
serving said second message for display on World Wide Web page if said targeting criteria has been met.
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45. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a message to be displayed on said World Wide Web page, wherein said message'"'"'s subject matter is related to said advertisement'"'"'s subject matter;
determining targeting criteria associated with said message;
receiving a request to serve said World Wide Web page;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page; and
serving said message for display on said World Wide Web page if said targeting criteria has been met.
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54. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a message to be displayed on said World Wide Web page, said message being associated with said advertisement;
determining targeting criteria associated with said message;
receiving a request to serve said World Wide Web page;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page;
serving said message for display on said World Wide Web page if said targeting criteria has been met; and
causing said message to be displayed proximal to said advertisement on said World Wide Web page if said targeting criteria has been met. - View Dependent Claims (55, 57, 59, 60)
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56. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a message to be displayed on said World Wide Web page, wherein said message is associated with said advertisement;
receiving a request to serve said World Wide Web page;
serving said World Wide Web page;
serving said advertisement for display on said World Wide Web page;
determining personal information;
tailoring said message page based, at least in part, on said personal information;
serving said tailored message for display on said World Wide Web page; and
causing said tailored message to be displayed proximal to said advertisement on said World Wide Web page.
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58. A method for displaying a message in conjunction with an advertisement on a World Wide Web page, wherein the advertisement and the World Wide Web page have been served, comprising:
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determining targeting criteria associated with the advertisement;
determining personal information;
tailoring a message based on said personal information and said targeting criteria; and
serving said tailored message for display on the World Wide Web page.
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- 61. A computer readable medium, the computer readable medium comprising a rich media file that includes an advertisement to be displayed on a World Wide Web page and a tailorable message to be displayed on said World Wide Web page, wherein said rich media file is callable via an ad tag associated with said World Wide Web page.
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63. A portion of computer software, comprising a rich media file that includes an advertisement to be displayed on a World Wide Web page, a tailorable message to be displayed on said World Wide Web page, and code for controlling how said message is be tailored, wherein said rich media filed is callable via an ad tag associated with HTML code for said World Wide Web page.
- 64. A computer readable medium, the computer readable medium comprising code for a World Wide Web page, wherein said code includes an ad tag that causes a call for a rich media file when said World Wide Web page is displayed on a user device, the rich media file including an advertisement to be displayed on said World Wide Web page and a tailorable message to be displayed on said World Wide Web page.
- 66. A portion of computer software, comprising code for a World Wide Web page, wherein said code includes an ad tag that causes a call for a rich media file when said World Wide Web page is displayed on a user device, the rich media file including an advertisement to be displayed on said World Wide Web page, a tailorable message to be displayed on said World Wide Web page, and code controlling how said message is to be tailored.
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67. A method for displaying an advertisement and a message on a World Wide Web page, comprising:
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determining an advertisement to be displayed on a World Wide Web page;
determining a tailorable message to be displayed on said World Wide Web page;
preparing a rich media file that contains said advertisement, said message, and code governing how said message is to be tailored when said message is displayed on said World Wide Web page, wherein said World Wide Web page includes an ad tag directed to said rich media file; and
serving said World Wide Web page in response to a request for said World Wide Web page.
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70. The method of claim, further comprising:
providing information necessary to tailor said message. - View Dependent Claims (71)
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72. A system for serving an advertisement, comprising:
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a memory;
a communication port; and
a processor connected to said memory and said communication port, said processor being operative to;
determine an advertisement to be displayed on a World Wide Web page;
determine a message to be displayed on said World Wide Web page, wherein said message is associated with said advertisement;
receive a request to serve said World Wide Web page;
serve said World Wide Web page;
serve said advertisement for display on said World Wide Web page;
determine personal information;
tailor said message page based, at least in part, on said personal information; and
serve said tailored message for display on said World Wide Web page.
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73. A computer readable medium for use in a server hosting a World Wide Web site, the computer readable medium storing a computer program comprising:
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computer readable means for establishing an advertisement to be displayed on a World Wide Web page;
computer readable means for establishing a message to be displayed on said World Wide Web page, wherein said message is associated with said advertisement;
computer readable means for obtaining a request to serve said World Wide Web page;
computer readable means for transmitting said World Wide Web page;
computer readable means for transmitting said advertisement for display on said World Wide Web page;
computer readable means for retrieving personal information;
computer readable means for customizing said message page based, at least in part, on said personal information; and
computer readable means for transmitting said customized message for display on said World Wide Web page.
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74. An apparatus for serving an advertisement, comprising:
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means for establishing an advertisement to be displayed on a World Wide Web page;
means for establishing a message to be displayed on said World Wide Web page, wherein said message is associated with said advertisement;
means for obtaining a request to serve said World Wide Web page;
means for transmitting said World Wide Web page;
means for transmitting said advertisement for display on said World Wide Web page;
means for retrieving personal information;
means for customizing said message page based, at least in part, on said personal information; and
means for transmitting said customized message for display on said World Wide Web page.
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75. A system for displaying an advertisement and a message on a World Wide Web page, comprising:
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a memory;
a communication port; and
a processor connected to said memory and said communication port, said processor being operative to;
determine an advertisement to be displayed on a World Wide Web page;
determine a tailorable message to be displayed on said World Wide Web page;
prepare a rich media file that contains said advertisement, said message, and code governing how said message is to be tailored when said message is displayed on said World Wide Web page, wherein said World Wide Web page includes an ad tag directed to said rich media file; and
serve said World Wide Web page in response to a request for said World Wide Web page.
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76. A computer readable medium for use in a server hosting a World Wide Web site, the computer readable medium storing a computer program comprising:
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computer readable means for establishing an advertisement to be displayed on a World Wide Web page;
computer readable means for establishing a tailorable message to be displayed on said World Wide Web page;
computer readable means for creating a rich media file that contains said advertisement, said message, and code governing how said message is to be tailored when said message is displayed on said World Wide Web page, wherein said World Wide Web page includes an ad tag directed to said rich media file; and
computer readable means for transmitting said World Wide Web page in response to a request for said World Wide Web page.
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77. An apparatus for serving an advertisement and a message associated with the advertisement, comprising:
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means for establishing an advertisement to be displayed on a World Wide Web page;
means for establishing a tailorable message to be displayed on said World Wide Web page;
means for creating a rich media file that contains said advertisement, said message, and code governing how said message is to be tailored when said message is displayed on said World Wide Web page, wherein said World Wide Web page includes an ad tag directed to said rich media file; and
means for transmitting said World Wide Web page in response to a request for said World Wide Web page.
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Specification