Chip card advertising method and system

• US 20020174013A1
• Filed: 05/02/2002
• Published: 11/21/2002
• Est. Priority Date: 04/17/1998
• Status: Abandoned Application

• Current Assignee: Viztek Incorporated
• Original Assignee: Viztek Incorporated
• Inventors: Freeman, Gary A., Freeman, David H.
• Application Number:
  US10/138,593
• Publication Number:
  US 20020174013A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06K 19/0723 the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
• CPC Class Codes: G06K 19/07703 the interface being visual
• CPC Class Codes: G06K 19/07749 the record carrier being capable of non-contact communication, e.g. constructional details of the antenna of a non-contact smart card
• CPC Class Codes: G06Q 20/105 involving programming of a portable memory device, e.g. IC cards, "electronic purses"
• CPC Class Codes: G06Q 20/204 comprising interface for record bearing medium or carrier for electronic funds transfer or payment credit
• CPC Class Codes: G06Q 20/3552 Downloading or loading of personalisation data
• CPC Class Codes: G06Q 20/363 with the personal data of a user
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G07F 7/0866 by active credit-cards adapted therefor G07F7/1008 takes precedence
• CPC Class Codes: G07F 7/0873 Details of the card reader
• CPC Class Codes: G07F 7/088 the card reader being part of the point of sale [POS] terminal or electronic cash register [ECR] itself
• CPC Class Codes: G07F 7/1008 Active credit-cards provided with means to personalise their use, e.g. with PIN-introduction/comparison system

Abstract

A method and system for providing advertisement information on chip cards, and for the distribution of the resulting revenues. It also includes tracking and storing of integrated relational information regarding advertisement information, products, and customer'"'"'s buying habits with respect to those products. At the time a customer uses a chip card to purchase an item, particular advertisement information is stored onto the card based on information characterizing the customer (user). The chip card may or may not incorporate an electronic display for showing the advertisement directly on the card. Credit transactional fees are adjusted based on advertising download rates and other parameters.

Claims

1. A method for providing advertisement information in connection with the use of a chip card of the type containing a memory, the method comprising:

storing user identification information in the memory of the chip card for identifying the user of the card;

downloading advertisement information onto the chip card when the card is used by the user;

storing the advertisement information on the chip card; and

displaying the advertisement information either on a display built into the card or on a display on a device with which the card communicates.

2. The method of claim 1 wherein the advertisement information stored on the chip card comprises an address or link to advertisement information located on a network with which the card communicates.

3. The method of claim 2 wherein a thumbnail is stored on the chip card, and the thumbnail comprises the address or link.

4. The method of claim 3 wherein the thumbnail contains sufficient content to provide actual advertisement information.

5. The method of claim 1 wherein the advertisement information stored on the chip card comprises the actual advertisement information.

6. The method of claim 2 or 5 wherein the advertisement information downloaded to the chip card is selected from a plurality of possible advertisement information, and the selection is based at least in part on information characterizing the user.

7. The method of claim 6 wherein the selection is based at least in part on at least some of the user identification information stored on the card.

8. The method of claim 2 or 5 wherein the advertisement information is displayed on the display built into the card.

9. The method of claim 2 or 5 wherein the advertisement information is displayed on the device with which the card communicates.

10. The method of claim 2 or 5 wherein downloading of the advertisement information onto the chip card occurs in connection with a transaction.

11. The method of claim 10 wherein the transaction is a purchase made using the chip card to pay for the purchase.

12. The method of claim 11 wherein the purchase is made at a POS terminal.

13. The method of claim 11 wherein the purchase is of communication services using a card adapted to purchase the communication services.

14. The method of claim 13 wherein the communication services comprise telephone service, and the chip card is a telephone calling card.

15. The method of claim 11 wherein the purchase is usage of a toll road, and the purchase is made by wireless communication with the chip card as a vehicle containing the card passes a location on the toll road.

16. The method of claim 2 or 5 wherein information identifying the downloaded advertisement information is downloaded onto the chip card.

17. The method of claim 6 wherein at least some of the information characterizing the user is stored in the memory of the chip card.

18. The method of claim 6 wherein at least some of the information characterizing the user is stored on a computer network to which the chip card can be connected.

19. The method of claim 2 or 5 further comprising storing information representative of the number of times that the advertisement information has been displayed.

20. The method of claim 2 or 5 further comprising storing information representative of whether the chip card has been used to purchase a product or service related to the advertisement information downloaded onto the chip card.

21. The method of claim 19 further comprising

storing information representative of whether the chip card has been used to purchase a product or service related to the advertisement information downloaded onto the chip card;

and

storing information representative of the number of times that the advertisement information has been displayed prior to the time of the purchase.

22. The method of claim 21 wherein the information is stored in the memory of the chip card.

23. The method of claim 21 wherein the information is stored on a computer network to which the chip card can be connected.

24. The method of claim 22 wherein the information is stored in the memory of the chip card as part of an affinity record.

25. The method of claim 6 further comprising

storing information representative of the number of times that the advertisement information has been displayed;

and

storing information representative of whether the chip card has been used to purchase a product or service related to the advertisement information downloaded onto the chip card.

26. The method of claim 25 further comprising

downloading to the chip card information identifying the downloaded advertisement information;

relating in a database the information identifying the downloaded advertisement information, the information representative of the number of times that the advertisement information has been displayed, and the information representative of whether the chip card has been used to purchase a product or service related to the advertisement information downloaded onto the chip card.

27. The method of claim 26 further comprising relating the information recited in claim 22 to information representative of the number of times that the advertisement information has been displayed prior to the time of the purchase.

28. The method of claim 27 wherein the information is stored on the chip card.

29. The method of claim 22 wherein the information is uploaded from the chip card to a database residing on a computer network.

30. The method of claim 26 wherein the information is uploaded from the chip card to the database, which resides on a computer network.

31. The method of claim 30 wherein the uploading of the information from the chip card occurs at the time the chip card is used in a transaction.

32. The method of claim 30 wherein the uploading of the information to the database occurs during the settlement and clearing operation performed following a transaction.

33. The method of claim 6 further comprising operating an advertising distribution service that receives advertisement information from advertisers, stores the advertisement information on a computer system connected to a computer network, and downloads the advertisement information over the computer network to the chip card.

34. The method of claim 33 wherein the advertisement information is downloaded to merchants in advance of downloading of the advertisement information to the chip card, the merchants store the advertisement information locally, and the advertisement information is downloaded, from the local storage, to the chip card at the time that the user enters into a transaction with the merchant.

35. The method of claim 33 wherein the advertisement information is stored remotely from a merchant, and downloaded to the merchant and to the chip card at the time that the user enters into a transaction with the merchant.

36. The method of claim 34 wherein the transaction between the user and the merchant occurs over a computer network such as the Internet.

37. The method of claim 35 wherein the transaction between the user and the merchant occurs over a computer network such as the Internet.

38. The method of claim 34 wherein the transaction between the user and the merchant occurs in an establishment to which the user physically travels.

39. The method of claim 35 wherein the transaction between the user and the merchant occurs in an establishment to which the user physically travels.

40. The method of claim 37 wherein the transaction occurs at a POS terminal.

41. The method of claim 33 wherein the advertising distribution service receives revenue for distributing the advertisement information, and shares a portion of the revenue with the merchant.

42. The method of claim 34 wherein the advertising distribution service receives revenue for distributing the advertisement information, and shares a portion of the revenue with the merchant.

43. The method of claim 35 wherein the advertising distribution service receives revenue for distributing the advertisement information, and shares a portion of the revenue with the merchant.

44. The method of claim 39 wherein the amount of advertising revenue shared with the merchant is based generally on the number of times that the advertisement information is downloaded to a chip card.

45. The method of claim 39 wherein the revenue is shared with one or more of the following additional parties:

merchant acquirer, network operator, and chip card issuer.

46. The method of claim 45 wherein revenue is shared with other parties by discounting fees that the party pays in connection with the user entering into a transaction using the chip card.

47. The method of claim 45 wherein revenue is shared with other parties by payments made by the advertising service to the party.

48. The method of claim 33 wherein the advertising distribution service receives user profile information that includes at least demographic information about the user.

49. The method of claim 48 wherein the user profile information for a user is used in deciding which of a plurality of advertisement information is downloaded to the chip card of that user.

50. The method of claim 33 wherein the advertising distribution service receives information over the computer network representative of the number of times that the advertisement information has been displayed, relates the information to the advertisement information, and provides tracking information to the advertiser.

51. The method of claim 50 wherein the tracking information related to the advertisement information further includes information indicating whether a product related to the advertisement information has been purchased using the chip card.

52. The method of claim 51 wherein the tracking information related to the advertisement information further includes user profile information that contains at least demographic information about the user.

53. The method of claim 52 wherein the user profile information further includes psychographic information about the user.

54. The method of claim 50 wherein an advertising testing campaign is conducted in which a plurality of advertisement information for the same product or service are distributed, loaded onto chip cards, and user profiles and purchase information is uploaded from the chip cards for the ads, and the information is processed to determine which of the advertisement information should be used, or which of the advertisement information should be used with particular user profiles.

55. The method of claim 2 or 5 wherein the chip card has a flexible electronic display for displaying the advertisement information.

56. The method of claim 6 wherein the information characterizing the user comprises a multi-dimensional description of the user based on demographic, psychographic, or other customer preference data.

57. The method of claim 6 wherein the advertisement information downloaded to the chip card is based on the information characterizing the customer uploaded from the chip card, a set of decision rules, and data indicating the preferred customer type to receive the particular advertisement information.

58. The method of claim 57 wherein a decision rule is used in selecting the advertisement information to be downloaded, and the decision rule is based on the distance in an n-dimensional user profile descriptor space between the user profile and a target profile for the advertisement information.

59. The method of claim 58 wherein the decision rule includes a quota system, by which the total number of downloads of advertisement information to the chip card by a particular POS or other server is limited to a predetermined maximum.

60. The method of claim 58 wherein an affinity operator develops a set of decision rules to determine which advertisement information should be downloaded onto a user'"'"'s card.

61. The method of claim 6 wherein an affinity operator collects user profile data, information identifying the advertisement information, and affinity records, incorporates the data into a database, and processes data contained within the database to develop and, on an ongoing basis, refine a predictive model of purchasing performance based on information contained with the database.

62. The method of claim 6 wherein the information stored on the chip card contains information identifying the specific product manufacturer or vendor, a product identification, and an indicator of how many displays of the advertisement information were performed prior to the customer'"'"'s first purchase of the item or items advertised.

63. The method of claim 62 wherein there is further stored a value that indicates the generic class or classes into which a particular product falls.

64. The method of claim 62 wherein there is further stored a value that indicates a price range into which the selling price of a particular product falls.

65. The method of claim 62 wherein there is further stored a value that indicates the version of the advertising information downloaded to the card to distinguish from among a plurality of versions of the advertising information, each of the versions targeted to a different user type.

66. The method of claim 6 wherein the information characterizing the user comprises a user profile generated from demographic, psychographic, or other specific product preference information along with a user identification.

67. The method of claim 6 wherein the user identification is encoded to hide the identity of the user from a database used for tracking the purchasing activity of the user.

68. The method of claim 67, wherein the encoding is done so that there exists a substantially one-to-one mapping between the encoded user identification and the actual user identification.

69. The method of claim 2 or 5 wherein the user identification information is a credit or debit card number.

70. The method of claim 68 wherein the user identification information is a credit or debit card number.

71. The method of claim 70 wherein the card type and card issuer fields of the user identification information are left unencoded.

72. The method of claim 10 wherein the transaction is a purchase-less transaction such as an ATM transaction.

73. The method of claim 2 or 5 wherein the advertisement information is advertising.

74. The method of claim 2 or 5 wherein the advertisement information is one or more sales promotions.

75. The method of claim 57, wherein there is at least one decision rule based on the current date or time.

76. The method of claim 75, wherein the decision rule based on date or time calls for downloading of advertisement information when the current date or time is within a predetermined date or time interval for which the advertisement information is relevant.

77. The method of claim 2 or 5, wherein the advertisement information is stored in a memory within the display.

78. The method of claim 2 or 5, wherein the advertisement information is stored in a memory on the chip card separate from the display.