Method and system for providing targeted advertising and personalized customer services

• US 20020174025A1
• Filed: 05/17/2001
• Published: 11/21/2002
• Est. Priority Date: 05/17/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Hind, John R., Mathewson, James M. II, Peters, Marcia L.
• Application Number:
  US09/859,359
• Publication Number:
  US 20020174025A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method and system for providing targeted advertising and personalized customer services using wireless communication devices. The method includes the steps of initiating wireless communication with the wireless communication device, automatically receiving preference information from the wireless communication device through the initiated communication, and providing, based on the preference information, a personalized customer service in response to a user'"'"'s request. The wireless communication device can be, e.g., a PDA, a mobile phone, a two-way pager, or a shopping cart attachment device. The shopping cart attachment device is attached to a shopping cart operated by the user and is capable of reading RFID-tagged products placed in the shopping cart or reading a customer card carrying the preference information or a unique customer ID associated with preference information prestored in a central location.

Claims

1. A method for providing personalized customer services to a user using a wireless communication device associated with the user, the method comprising the steps of:

establishing wireless communication with the wireless communication device;

automatically receiving preference information of the user from the wireless communication device through the wireless communication; and

providing, based on the preference information, a personalized customer service in response to a request of a particular customer service from the user.

2. The method of claim 1, wherein the wireless communication device is one of the following:

a personal digital assistant (PDA), a mobile phone, or a two-way pager.

3. The method of claim 2, wherein the preference information is prestored in the wireless communication device.

4. The method of claim 1, wherein, in the receiving step, the preference information indicates at least one of the following:

products preferred by the user, brands of products preferred by the user, stores preferred by the user, language preferred by the user, and national currency preferred by the user.

5. The method of claim 1, wherein, in the establishing step, the wireless communication is implemented using one of the following:

Bluetooth communication techniques, infrared communication techniques, or a combination of Bluetooth communication techniques with LAN (Local Area Network) techniques.

6. The method of claim 1, further comprising:

correlating the preference information with a list of advertisements; and

selecting at least one advertisement from the list of advertisements based on the correlating results according to certain criteria to provide targeted advertising to the user.

7. The method of claim 6, further comprising:

displaying the selected advertisement on a display device of the wireless communication device.

8. The method of claim 1, wherein the wireless communication device is attached to a shopping cart associated with the user.

9. The method of claim 8, further comprising:

reading, by the wireless communication device, the preference information stored in a card carried by the user.

10. The method of claim 9, wherein the card includes one of the following for storing therein the preference information:

a RFID tag, a chip, a magnetic strip, or an optical code.

11. The method of claim 9, wherein the providing step includes:

displaying customer service information on a display device of the wireless communication device based on the preference information.

12. The method of claim 1, further comprising:

obtaining, by the wireless communication device, the preference information from a shopping cart attachment device attached to a shopping cart associated with the user.

13. The method of claim 12, further comprising:

obtaining, by the shopping cart attachment device, the preference information by scanning RFID-tagged items placed in the shopping cart wherein the preference information identifies products preferred by the user.

14. The method of claim 13, wherein the wireless communication device is one of the following:

a personal digital assistant (PDA), a mobile phone, or a two-way pager.

15. The method of claim 1, wherein, in the providing step, the personalized customer service includes one of the following:

providing a particular location or store aisle number at which a product can be found, providing directions to a store, providing a location of a store, providing a language translation of product information, providing a currency conversion, and providing sale and promotional information for a product.

17. The computer program product of claim 16, wherein the preference information is prestored in the wireless communication device, and the wireless communication device is one of the following:

a personal digital assistant (PDA), a mobile phone, or a two-way pager.

18. The computer program product of claim 16, wherein the preference information indicates at least one of the following:

products preferred by the user, brands of products preferred by the user, stores preferred by the user, language preferred by the user, and national currency preferred by the user.

19. The computer program product of claim 16, wherein the wireless communication is implemented using one of the following:

Bluetooth communication techniques, infrared communication techniques, or a combination of Bluetooth communication techniques with LAN (Local Area Network) techniques.

20. The computer program product of claim 16, further comprising computer executable instructions for:

correlating the preference information with a list of advertisements; and

selecting at least one advertisement from the list of advertisements based on the correlating results according to certain criteria to provide targeted advertising to the user.

21. The computer program product of claim 20, further comprising computer executable instructions for:

displaying the selected advertisement on a display device of the wireless communication device.

22. The computer program product of claim 16, wherein the wireless communication device is attached to a shopping cart associated with the user.

23. The computer program product of claim 22, further comprising computer executable instructions for:

reading, by the wireless communication device, the preference information stored in a card carried by the user.

24. The computer program product of claim 23, wherein the card includes one of the following for storing therein the preference information:

a RFID tag, a chip, a magnetic strip, or an optical code.

25. The computer program product of claim 23, wherein the computer executable instructions for providing the personalized customer service include computer executable instructions for:

displaying customer service information on a display device of the wireless communication device based on the preference information.

26. The computer program product of claim 16, further comprising computer executable instructions for:

obtaining, by the wireless communication device, the preference information from a shopping cart attachment device attached to a shopping cart associated with the user.

27. The computer program product of claim 26, further comprising computer executable instructions for:

obtaining, by the shopping cart attachment device, the preference information by scanning RFID-tagged items placed in the shopping cart wherein the preference information identifies products preferred by the user.

28. The computer program product of claim 27, wherein the wireless communication device is one of the following:

a personal digital assistant (PDA), a mobile phone, or a two-way pager.

29. The computer program product of claim 16, wherein the personalized customer service includes one of the following:

providing a particular location or store aisle number at which a product can be found, providing directions to a store, providing a location of a store, providing a language translation of product information, providing a currency conversion, and providing sale and promotional information for a product.

16. A computer program product embodied on computer readable media readable by a computer system, for providing personalized customer services to a user using a wireless communication device associated with the user, the computer program product comprising computer executable instructions for:

establishing wireless communication with the wireless communication device;

automatically receiving preference information of the user from the wireless communication device through the wireless communication; and

providing, based on the preference information, a personalized customer service in response to a request of a particular customer service from the user.

30. A system for providing personalized customer service to a user using a wireless communication device associated with the user, the system comprising:

a communication interface for establishing wireless communication with the wireless communication device and automatically receiving preference information of the user from the wireless communication device through the wireless communication; and

a processor, operatively coupled to the communication interface, for providing, based on the preference information, a personalized customer service in response to a request of a particular customer service from the user.

31. The system of claim 30, wherein the system comprises the wireless communication device being one of the following:

a personal digital assistant (PDA), a mobile phone, or a two-way pager, and wherein the preference information is prestored in the wireless communication device.

32. The system of claim 30, wherein the preference information indicates at least one of the following:

products preferred by the user, brands of products preferred by the user, stores preferred by the user, language preferred by the user, and national currency preferred by the user.

33. The system of claim 30, wherein the wireless communication is implemented using one of the following:

Bluetooth communication techniques, infrared communication techniques, or a combination of Bluetooth communication techniques with LAN (Local Area Network) techniques.

34. The system of claim 30, wherein the processor correlates the preference information with a list of advertisements, and selects at least one advertisement from the list of advertisements based on the correlating results according to certain criteria to provide targeted advertising to the user.

35. The system of claim 34, wherein the wireless communication device includes a display device, and the processor displays the selected advertisement on the display device of the wireless communication device.

36. The system of claim 30, wherein the system comprises the wireless communication device which is attached to a shopping cart associated with the user.

37. The system of claim 36, wherein the wireless communication device includes:

a card reader for reading the preference information stored in a card carried by the user,

a CPU, coupled to the card reader, for receiving the preference information from the card reader, and

an interface, coupled to the CPU, for communicating the preference information to the communication interface.

38. The system of claim 37, wherein the card includes one of the following for storing therein the preference information:

a RFID tag, a chip, a magnetic strip, or an optical code.

39. The system of claim 30, wherein the personalized customer service includes one of the following:

providing a particular location or store aisle number at which a product can be found, providing directions to a store, providing a location of a store, providing a language translation of product information, and providing a currency conversion, providing sale and promotional information for a product.

40. The system of claim 30, further comprising:

a first storage, accessible by the processor, for storing a plurality of advertisements; and

a second storage, accessible by the processor, for storing information associated with providing the personalized customer service.

41. A method for providing personalized customer services to a user using a wireless communication device associated with the user, the method comprising the steps of:

establishing wireless communication with the wireless communication device;

reading, by the wireless communication device, identification information stored in a card carried by the user;

receiving the identification information from the wireless communication device through the wireless communication;

retrieving preference information of the user based on the identification information; and

providing, based on the preference information, a personalized customer service in response to a request of a particular customer service from the user.

42. The method of claim 41, wherein the identification information identifies a unique customer identification assigned to the user.

43. The method of claim 41, wherein the preference information indicates at least one of the following:

products preferred by the user, brands of products preferred by the user, stores preferred by the user, language preferred by the user, and national currency preferred by the user.

44. The method of claim 41, wherein, in the establishing step, the wireless communication is implemented using one of the following:

Bluetooth communication techniques, infrared communication techniques, or a combination of Bluetooth communication techniques with LAN (Local Area Network) techniques.

45. The method of claim 41, further comprising:

correlating the preference information with a list of advertisements, and

selecting at least one advertisement from the list of advertisements based on the correlating results according to certain criteria to provide targeted advertising to the user.

46. The method of claim 45, further comprising:

displaying the selected advertisement on a display device of the wireless communication device.

47. The method of claim 41, wherein the wireless communication device is attached to a shopping cart associated with the user.

48. The method of claim 41, wherein the card includes one of the following for storing therein the identification information:

a RFID tag, a chip, a magnetic strip, or an optical code.

49. The method of claim 41, wherein the personalized customer service includes one of the following:

providing a particular location or store aisle number at which a product can be found, providing directions to a store, providing a location of a store, providing a language translation of product information, providing a currency conversion, and providing sale and promotional information for a product.

50. A computer program product embodied on computer readable media readable by a computer system, for providing personalized customer services to a user using a wireless communication device associated with the user, the computer program product comprising computer executable instructions for:

establishing wireless communication with the wireless communication device;

receiving identification information from the wireless communication device through the wireless communication, the identification information being read by the wireless communication device from a card carried by the user;

retrieving preference information of the user based on the identification information; and

providing, based on the preference information, a personalized customer service in response to a request of a particular customer service from the user.

51. The computer program product of claim 50, wherein the identification information identifies a unique customer identification assigned to the user.

52. The computer program product of claim 50, wherein the preference information indicates at least one of the following:

products preferred by the user, brands of products preferred by the user, stores preferred by the user, language preferred by the user, and national currency preferred by the user.

53. The computer program product of claim 50, wherein the wireless communication is implemented using one of the following:

Bluetooth communication techniques, infrared communication techniques, or a combination of Bluetooth communication techniques with LAN (Local Area Network) techniques.

54. The computer program product of claim 50, further comprising computer executable instructions for:

correlating the preference information with a list of advertisements, and

selecting at least one advertisement from the list of advertisements based on the correlating results according to certain criteria to provide targeted advertising to the user.

55. The computer program product of claim 54, further comprising computer executable instructions for:

displaying the selected advertisement on a display device of the wireless communication device.

56. The computer program product of claim 50, wherein the wireless communication device is attached to a shopping cart associated with the user.

57. The computer program product of claim 50, wherein the card includes one of the following for storing therein the identification information:

a RFID tag, a chip, a magnetic strip, or an optical code.

58. The computer program product of claim 50, wherein the personalized customer service includes one of the following:

providing a particular location or store aisle number at which a product can be found, providing directions to a store, providing a location of a store, providing a language translation of product information, providing a currency conversion, and providing sale and promotional information for a product.

60. The system of claim 59, wherein the identification information identifies a unique customer identification assigned to the user.

61. The system of claim 59, wherein the preference information indicates at least one of the following:

products preferred by the user, brands of products preferred by the user, stores preferred by the user, language preferred by the user, and national currency preferred by the user.

62. The system of claim 59, wherein the wireless communication is implemented using one of the following:

Bluetooth communication techniques, infrared communication techniques, or a combination of Bluetooth communication techniques with LAN (Local Area Network) techniques.

63. The system of claim 59, wherein the processor correlates the preference information with a list of advertisements, and selects at least one advertisement from the list of advertisements based on the correlating results according to certain criteria to provide targeted advertising to the user.

64. The system of claim 63, wherein the wireless communication device includes a display device, and the processor displays the selected advertisement on the display device of the wireless communication device.

65. The system of claim 59, wherein the system comprises the wireless communication device which is attached to a shopping cart associated with the user.

66. The system of claim 65, wherein the wireless communication device includes:

a card reader for reading the identification information stored in the card carried by the user,

a CPU, coupled to the card reader, for receiving the identification information from the card reader, and

an interface, coupled to the CPU, for communicating the identification information to the communication interface.

67. The system of claim 66, wherein the card includes one of the following for storing therein the identification information:

a RFID tag, a chip, a magnetic strip, or an optical code.

68. The system of claim 59, wherein the personalized customer service includes one of the following:

providing a particular location or store aisle number at which a product can be found, providing directions to a store, providing a location of a store, providing a language translation of product information, and providing a currency conversion, providing sale and promotional information for a product.

59. A system for providing personalized customer services to a user using a wireless communication device associated with the user, the system comprising:

a communication interface for establishing wireless communication with the wireless communication device and receiving, through the wireless communication, identification information from the wireless communication device, the identification information being read by the wireless communication device from a card associated with the user; and

a processor, operatively coupled to the communication interface, for retrieving preference information of the user based on the identification information, and providing, based on the preference information, a personalized customer service in response to a request of a particular customer service from the user.