Loading advertisements in a Web page and displaying a Web page

• US 20020175935A1
• Filed: 03/14/2002
• Published: 11/28/2002
• Est. Priority Date: 03/27/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Wang, Jingtao, Wang, Qianying
• Application Number:
  US10/098,910
• Publication Number:
  US 20020175935A1
• Time in Patent Office: Days
• US Class Current: 715/738
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Provides a proxy server for loading advertisements in a Web page. An example embodiment includes: an image extractor for obtaining original image data from an original image file included in an original Web page; an image file generator for generating a new image file into which the original image data, display control parameters of the original image data, advertisement image data of an advertisement image, and display control parameters of the advertisement image are integrated, wherein the display control parameters of the original image and the display control parameters of every advertisement image are used to define how long the original image and corresponding advertisement image are displayed; and a Web page modifying device for replacing said original image file with said new image file in said Web page. A method of displaying a Web page, loading advertisements in a Web page, and an apparatus therefore are also provided.

Claims

1. A method of loading advertisements in a Web page, comprising the steps of:

obtaining original image data from an original image file included in an original Web page;

integrating the original image data, display control parameters of the original image data, advertisement image data of at least one advertisement image, and display control parameters of the advertisement image into a new image file, wherein the display control parameters of the original image and the display control parameters of every advertisement image are respectively used to define how long the original image and corresponding advertisement image are displayed within every wherein; and

modifying said Web page by replacing said original image file with said new image file.

2. The method according to claim 1, wherein said original image is any moving/still image that is displayable in said Web page.

3. The method according to claim 1, wherein said original image is a background image of said Web page.

4. The method according to claim 1, wherein the display control parameters of at least one advertisement image are used to define that the advertisement image is displayed for a duration shorter than visual delay threshold within every second.

5. The method according to claim 1, wherein the steps are implemented on an advertisement proxy server, and further comprising a step of intercepting said Web page from the Internet and a step of sending the modified Web page to its destination address through the Internet

37. An article of manufacture comprising a computer usable medium having computer readable program code means embodied therein for causing the loading of advertisements in a Web page, the computer readable program code means in said article of manufacture comprising computer readable program code means for causing a computer to effect the steps of claim 1.

39. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for causing the loading of advertisements in a Web page, said method steps comprising the steps of claim 1.

6. A proxy server for loading advertisements in a Web page, comprising the steps of:

obtaining a Web page including at least one image file, said image file containing data of at least two images and display control parameters of each image; and

alternately displaying each image for a duration that corresponds to the display control parameters of said image within every wherein.

7. The method according to claim 6, wherein one of said at least two images is a moving/still image that is displayable in said Web page.

8. The method according to claim 6, wherein one of said at least two images is a background image of said Web page.

9. The method according to claim 7, wherein the other one of said at least two images is an advertisement image.

10. The method according to claim 9, wherein said step of alternately displaying each image comprises:

displaying said advertisement image for a duration shorter than visual delay threshold within every wherein.

11. The method according to claim 10, wherein each step is implemented on a browser, and further comprising an initial step of receiving said Web page from the Internet

12. The method according to claim 11, further comprising a step of modify display attributes of said advertisement image in real time in order to accommodate other displayed contents.

14. The proxy server according to claim 13, wherein said image extractor obtains data of any moving/still image from said Web page as said original image data.

15. The proxy server according to claim 13, wherein said image extractor obtains data of a background image as said original image data.

16. The proxy server according to claim 13, wherein the display control parameters of at least one advertisement image are used to define that the advertisement image is displayed for a duration shorter than visual delay threshold within every second.

17. The proxy server according to claim 13, further comprising means for intercepting said Web page from the Internet and means for sending the modified Web page to its destination address through the Internet

19. The apparatus according to claim 18, wherein one of said at least two images is a moving/still image that is displayable in said Web page.

20. The apparatus according to claim 18, wherein one of said at least two images is a background image of said Web page.

21. The apparatus according to claim 19, wherein the other one of said at least two images is an advertisement image.

22. The apparatus according to claim 21, wherein said means for alternately displaying each image displays said advertisement image for a duration shorter than visual delay threshold within every second.

23. The apparatus according to claim 22, wherein said apparatus in a browser, and further comprises means for receiving said Web page from the Internet

24. The apparatus according to claim 23, further comprising means for modifying display attributes of said advertisement image in real time in order to accommodate other displayed contents.

26. The medium for recording programs according to claim 25, wherein said original image in any moving/still image that is displayable in said Web page.

27. The medium for recording programs according to claim 26, wherein said original image is a background image of said Web page.

28. The medium for recording programs according to claim 27, wherein the display control parameters of at least one advertisement image are used to define that the advertisement image is displayed for a duration shorter than visual delay threshold within every second.

29. The medium for recording programs according to claim 25, wherein said medium for recording programs enables an advertisement proxy server to implement all the steps, and to implement an initial step of intercepting said Web page from the Internet and a final step of sending the modified Web page to its destination address through the Internet

38. An article of manufacture comprising a computer usable medium having computer readable program code means embodied therein for causing display of a Web page, the computer readable program code means in said article of manufacture comprising computer readable program code means for causing a computer to effect the steps of claim 6.

40. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for causing display of a Web page,, said method steps comprising the steps of claim 6.

41. A computer program product comprising a computer usable medium having computer readable program code means embodied therein for causing functions of a proxy server, the computer readable program code means in said computer program product comprising computer readable program code means for causing a computer to effect the functions of claim 13.

42. A computer program product comprising a computer usable medium having computer readable program code means embodied therein for causing functions of an apparatus for displaying a Web page, the computer readable program code means in said computer program product comprising computer readable program code means for causing a computer to effect the functions of claim 19.

13. A proxy server for loading advertisements in a Web page, said proxy server comprising:

an image extractor, for obtaining original image data from an original image file included in an original Web page;

an image file generator, for generating a new image file, and for integrating the original image data, display control parameters of the original image data, advertisement image data of at least one advertisement image, and display control parameters of the advertisement image into said new image fie, wherein the display control parameters of the original image and the display control parameters of every advertisement image are respectively used to define how long the original image and corresponding advertisement image are displayed within every second; and

a Web page modifying device, for modifying said Web page by replacing said original image file with said new image file.

18. An apparatus for displaying a Web page, said apparatus comprising:

means for obtaining a Web page including at least one image file, said image file containing data of at least two images and display control parameters of each image; and

means for alternately displaying each image for a duration that corresponds to the display control parameters of said image within every occurrence of a predetermined time interval.

25. A computer-readable medium for recording programs, wherein the computer programs recorded thereon are used for performing steps of:

obtaining original image data from an original image file included in an original Web page;

integrating the original image data, display control parameters of the original image data, advertisement image data of at least one advertisement image, and display control parameters of the advertisement image into a new image file, wherein the display control parameters of the original image and the display control parameters of every advertisement image are respectively used to define how long the original image and corresponding advertisement image are displayed within every second, and

modifying said Web page by replacing said original image file with said new image file.

30. A computer-readable medium for recording programs, wherein the computer programs recorded thereon are used for performing steps of:

obtaining a Web page including at least one image fie, said image file containing data of at least two images and display control parameters of each image; and

alternately displaying each image for a duration that corresponds to the display control parameters of said image within every occurrence of a predetermined time interval.

31. The medium for recording programs according to claim 30, wherein one of said at least two images is a moving/still image that is displayable in said Web page.

32. The medium for recording programs according to claim 30, wherein one of said at least two images is a background image of said Web page.

33. The medium for recording programs according to claim 31, wherein the other one of said at least two images is an advertisement image.

34. The medium for recording programs according to claim 33, wherein said step of alternately displaying each image comprises:

displaying said advertisement image for a duration shorter than visual delay threshold within every second.

35. The medium for recording programs according to claim 34, wherein said medium for recording programs enables a browser to implement all the steps, and to implement an initial step of receiving said Web page from the Internet.

36. The medium for recording programs according to claim 35, further implementing a step of:

modifying display attributes of said advertisement image in real time in order to accommodate other displayed contents.