Method for gauging user intention to review/replay the contents of a web page
First Claim
1. A method for determining a user'"'"'s intent to refresh or reload the contents of a web page being viewed on the display screen of a computer system, the computer system running a web browser program under an operating system having a graphical user interface, the method comprising the steps of, searching the logs of a content server, identifying unique users in such log, identifying occurrences in which the unique user views a same web page consecutively within a preset time frame.
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Abstract
The present invention consists of a method applicable to determine whether a person surfing the web and who has been subjected to a certain content is trying to see it again.
This information is valuable to a number of professional players, such as advertising agencies, advertisers, sites, marketers and researchers attempting to understand the behavior of users surfing the web. Moreover, conclusions secured from this information can be integrated into metrics utilized to measure the success of advertising and marketing initiatives only.
45 Citations
36 Claims
- 1. A method for determining a user'"'"'s intent to refresh or reload the contents of a web page being viewed on the display screen of a computer system, the computer system running a web browser program under an operating system having a graphical user interface, the method comprising the steps of, searching the logs of a content server, identifying unique users in such log, identifying occurrences in which the unique user views a same web page consecutively within a preset time frame.
- 8. A method for determining a user'"'"'s intent to view or review an advertisement being viewed on the display screen of a computer system, the computer system running the a web browser program under an operating system having a graphical user interface, the method comprising the steps of, searching the logs of a content server, identifying unique users in such log, identifying occurrences in which the unique user views a same web page consecutively within a preset time frame.
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15. A method for determining a users intent to reset content changing through time or time based content being viewed on the display screen of a computer system, the computer system running a web browser program under an operating system having a graphical user interface, the method comprising the steps of, searching the logs of a content server, identifying unique users in such logs, identifying occurrences in which the unique user views a same web page consecutively within a preset time frame.
- 22. A method for determining a user'"'"'s intent to refresh or reload content being viewed on the display screen of an interactive television system, such system being capable of delivering custom content to each individual user or group of users, the method comprising the steps of, searching the logs of a content server, identifying unique users in such log, identifying occurrences in which the unique user views the same content consecutively within a preset time frame.
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27. A method for determining a users intent to view or review an advertisement being viewed on the display screen of an interactive television system, such system being capable of delivering custom content to each individual user or group of users, the method comprising the steps of, searching the logs of a content server, identifying unique users in such log, identifying occurrences in which the unique user views the same content consecutively within a preset time frame.
- 32. A method for determining a user'"'"'s intent to reset content changing through time being viewed on the display screen of an interactive television system, such system being capable of delivering custom content to each individual user or group of users, the method comprising the steps of, searching the logs of a content server, identifying unique users in such log, identifying occurrences in which the unique user views the same content consecutively within a preset time frame.
Specification