Consumer loyalty marketing program based on multi-transaction platform that provides high rewards to members under a tiered reward scheme
First Claim
1. A consumer loyalty marketing program based on multi-transaction platform that provides a high reward to members under a tiered reward scheme, involving electronic input means, a computer server, member consumers, member merchant outlets and a program operator, comprises the steps of:
- registering a member consumer and creating a member record in a computer server;
registering a member merchant outlet and creating a member merchant record;
recording all transactions made by member consumers in a transaction record;
issuing loyalty numbers to member consumers following their individual levels of spending according to pre-determined rules of the program;
randomly selecting at least one potential reward recipient from a database of participating members, when a target is reached according to pre-determined rules of the program;
answering a quiz correctly to claim and receive the rewards from the tiered reward scheme on an optional basis; and
updating all records therein the computer server after each selection of the program.
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Accused Products
Abstract
According to the invention, a customer loyalty marketing program is based on a multi-transaction platform that provides high rewards to member consumers under a tiered reward scheme. The invention includes the steps of registering a member consumer and creating a member record in a computer server; registering a member merchant outlet and creating a member merchant record; recording all transactions made by member consumers in a transaction record; issuing loyalty numbers to member consumers following their individual levels of spending according to pre-determined rules of the program; randomly selecting at least one potential reward recipient from a database of participating members, when a target is reached according to pre-determined rules of the program; answering a quiz correctly to claim and receive the rewards from the tiered reward scheme on an optional basis; and updating all records therein the computer server after each selection of the program.
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Citations
8 Claims
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1. A consumer loyalty marketing program based on multi-transaction platform that provides a high reward to members under a tiered reward scheme, involving electronic input means, a computer server, member consumers, member merchant outlets and a program operator, comprises the steps of:
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registering a member consumer and creating a member record in a computer server;
registering a member merchant outlet and creating a member merchant record;
recording all transactions made by member consumers in a transaction record;
issuing loyalty numbers to member consumers following their individual levels of spending according to pre-determined rules of the program;
randomly selecting at least one potential reward recipient from a database of participating members, when a target is reached according to pre-determined rules of the program;
answering a quiz correctly to claim and receive the rewards from the tiered reward scheme on an optional basis; and
updating all records therein the computer server after each selection of the program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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Specification