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Consumer loyalty marketing program based on multi-transaction platform that provides high rewards to members under a tiered reward scheme

  • US 20020178056A1
  • Filed: 10/10/2001
  • Published: 11/28/2002
  • Est. Priority Date: 03/30/2001
  • Status: Abandoned Application
First Claim
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1. A consumer loyalty marketing program based on multi-transaction platform that provides a high reward to members under a tiered reward scheme, involving electronic input means, a computer server, member consumers, member merchant outlets and a program operator, comprises the steps of:

  • registering a member consumer and creating a member record in a computer server;

    registering a member merchant outlet and creating a member merchant record;

    recording all transactions made by member consumers in a transaction record;

    issuing loyalty numbers to member consumers following their individual levels of spending according to pre-determined rules of the program;

    randomly selecting at least one potential reward recipient from a database of participating members, when a target is reached according to pre-determined rules of the program;

    answering a quiz correctly to claim and receive the rewards from the tiered reward scheme on an optional basis; and

    updating all records therein the computer server after each selection of the program.

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