Knowledge by go business model

• US 20020178166A1
• Filed: 03/26/2001
• Published: 11/28/2002
• Est. Priority Date: 03/26/2001
• Status: Abandoned Application

• Current Assignee: Direct411.com
• Original Assignee: Direct411.com
• Inventors: Hsia, Matt
• Application Number:
  US09/816,514
• Publication Number:
  US 20020178166A1
• Time in Patent Office: Days
• US Class Current: 707/100
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

KnowledgeByGo is a knowledge based Internet application service provider system (ASP), that tracks and analyzes browser behavior in real-time. Data analysis is delivered to the website owner or marketing agent to decide if a real time response or off line campaign needs to be initiated. KnowledgeByGo allows real-time behavioral tracking and prediction; customer relation management; one-to-one banner manager; site analysis reporting service; industry wide marketing research reports; product management; order processing; secure payment system; and customer contact manager. Subscribers get the immediate benefits of: collaborative filtering; real-time behavioral prediction; up-selling and/or cross-sell selling; banner advertisement income; Customer Relation Management (CRM); one-to-one banner management; site analysis reporting server; network-wide sales and marketing reports; product content and online pricing spidering; site management, backend product management, backend order processing, RMA processing, secured payment system, customer contact manager, price-search engine utility, and consolidated participation purchasing.

Claims

1. A method of personalizing a user'"'"'s website experience comprising the steps of:

a. establishing a GoSync system to administrate a computer network,

b. establishing a GoScenario system having;

i. a GoScenario administrative rule table,

ii. a GoScenario consumer behavior database, and

iii. a GoScenario product content database,

c. establishing a GoCookie system that assigns a universal cookie to website users,

d. obtaining the identity of a website user from the user'"'"'s universal cookie,

e. querying individual customer information from the consumer behavior database, and product content information from the product content database,

f. sending individual customer information and product content information to the GoScenario administrative rule table wherein the GoScenario administrative rule table applies rules to produce an analysis result,

g. sending said analysis result from the GoScenario administrative rule table to a client website wherein the analysis result allows client website source code to individualize content delivery to said user.

2. The method of claim 1, further comprising the step of bartering a GoScenario market report service subscription to a website client in exchange for a client'"'"'s marketing information whereby an ASP and its client share customer data.

3. The method of claim 1, further comprising the step of establishing a web builder system to provide automatic e-commerce web sites.

4. The method of claim 1, wherein step (e) further comprises the step of:

querying information from a GoClick system wherein the GoClick system has;

i. a Banner Inventory Database holding various banners and information about said banners,

ii. individual user banner interaction behavior history stored in the GoScenario Consumer Behavior Database;

wherein step (f) further comprises sending GoClick information to the GoScenario administrative rule table, wherein the GoScenario Rule Table is configured to account for said GoClick information; and

wherein step (g) further comprises the option of sending an individualized GoClick banner from the Banner Inventory Database to the GoScenario Server to the Client'"'"'s WebSite to the user'"'"'s browser.

5. The method of claim 2, wherein step (e) further comprises the step of establishing a GoCheck system comprising:

i. a GoCheck database;

ii. a GoCheck application that spiders competitor websites;

gathers competitor website information;

stores said information in said GoCheck database; and

sends competitor pricing information, competitor product price history information, competitor product offering information, and competitor product offering history information to said GoScenario product content database.

6. The method of claim 1, wherein step (e) further comprises the step of establishing a GoCheck system comprising:

i. a GoCheck database;

ii. a GoCheck application that spiders competitor websites;

gathers competitor website information;

stores said information in said GoCheck database; and

sends competitor pricing information, competitor product price history information, competitor product offering information, and competitor product offering history information to said GoScenario product content database.

7. A system of personalizing a user'"'"'s website experience comprising:

a. a GoSync system to administrate a computer network,

b. a GoScenario system having;

i. a GoScenario administrative rule table,

ii. a GoScenario consumer behavior database, and

iii. a GoScenario product content database,

c. a GoCookie system that assigns a universal cookie to website users, and enables the GoScenario system to obtain the identity of a website user from the user'"'"'s universal cookie,

d. at least one Client Web Site allowed to query individual customer information from the consumer behavior database, and product content information from the product content database, wherein said at least one Client Web Site receives an analysis result produced after individual customer information and product content information is sent to the GoScenario administrative rule table wherein the GoScenario administrative rule table applies rules to produce said analysis, wherein said at least one Client Web Site is configured to allow client website source code to individualize content delivery to said user.

8. The system of claim 7, further comprising a bartering means to barter a GoScenario market report service subscription to a website client in exchange for a client'"'"'s marketing information whereby an ASP and its client share customer data.

9. The system of claim 7, further comprising a web builder system to provide automatic e-commerce web sites.

10. The system of claim 7, further comprising a GoClick system having:

i. a Banner Inventory Database holding various banners and information about said banners,

ii. individual user banner interaction behavior history stored in the GoScenario Consumer Behavior Database;

wherein GoClick information is sent to the GoScenario administrative rule table, wherein the GoScenario Rule Table is configured to account for said GoClick information; and

wherein an individualized GoClick banner can be sent from the Banner Inventory Database to the GoScenario Server to the Client'"'"'s WebSite to the user'"'"'s browser.

11. The method of claim 10, wherein step (e) further comprises the step of establishing a GoCheck system comprising:

i. a GoCheck database;

ii. a GoCheck application that spiders competitor websites;

gathers competitor website information;

stores said information in said GoCheck database; and

sends competitor pricing information, competitor product price history information, competitor product offering information, and competitor product offering history information to said GoScenario product content database.

12. The method of claim 7, wherein step (e) further comprises the step of establishing a GoCheck system comprising:

i. a GoCheck database;

ii. a GoCheck application that spiders competitor websites;

gathers competitor website information;

stores said information in said GoCheck database; and

sends competitor pricing information, competitor product price history information, competitor product offering information, and competitor product offering history information to said GoScenario product content database.