Advertisement distribution system

• US 20020178443A1
• Filed: 05/10/2002
• Published: 11/28/2002
• Est. Priority Date: 05/28/2001
• Status: Abandoned Application

• Current Assignee: Ishii, Tatsuya
• Original Assignee: Ishii, Tatsuya
• Inventors: Ishii, Tatsuya
• Application Number:
  US10/141,984
• Publication Number:
  US 20020178443A1
• Time in Patent Office: Days
• US Class Current: 725/22
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4333 Processing operations in response to a pause request
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/775 between a recording apparatus and a television receiver
• CPC Class Codes: H04N 5/781 on disks or drums
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 involving data reduction

Abstract

It is an object of the present invention to prevent the viewer'"'"'s operation to skip advertisement playback and increase the advertising effects. In order to achieve this object, the set top box temporarily stops the recording playback process and sends a command requesting advertisement distribution upon detecting the advertisement display start signal, inserted at the advertisement display start time, while playing back a recorded program broadcast from a television broadcast station. Upon receiving the command, the advertisement distribution system sends advertisement data. The set top box receives the advertisement data and plays back the data in real time. Upon detecting the advertisement display end signal inserted in the advertisement data, the set top box restarts the playback of the program.

Claims

1. An advertisement distribution method comprising the steps of:

receiving an advertisement distribution request from a terminal device playing back recorded picture program data broadcast from a television broadcast station; and

responding to said advertisement distribution request and distributing advertisements to said terminal device over a network.

2. The advertisement distribution method, according to claim 1, for acquiring individual information of a viewer from said terminal device and distributing advertisements appropriate for the viewer over a network.

3. The advertisement distribution method, according to claim 1, wherein said terminal device is a television broadcast receiver.

4. The advertisement distribution method, according to claim 1, wherein said terminal device is a portable terminal device which is provided wireless data communication abilities.

5. An advertisement distribution system comprising:

means for receiving an advertisement distribution request from a terminal device playing back recorded picture program data broadcast from a television broadcast station; and

means for responding to said advertisement distribution request and distributing advertisements to said terminal device over a network.

6. The advertisement distribution system, according to claim 5, for acquiring individual information of a viewer from said terminal and distributing advertisements appropriate for the viewer over a network.

7. The advertisement distribution system, according to claim 5, wherein said terminal device is a television broadcast receiver.

8. The advertisement distribution system, according to claim 5, wherein said terminal device is a portable terminal device which is provided wireless data communication abilities.

9. A television broadcast receiver comprising:

storing means for storing program data broadcast from a television broadcast station;

program playback means for playing back program data stored in said storing means;

advertisement distribution requesting means for placing an advertisement distribution request through a telecommunications network with an advertisement distribution system upon detecting the advertisement display start signal included in said program data; and

advertisement playback means for receiving advertisement data distributed from said advertisement distribution system and playing back the advertisement data.

10. The television broadcast receiver, according to claim 9, wherein said advertisement playback means play back advertisements in the advertisement display period included in the program data.

11. The television broadcast receiver, according to claim 9, wherein said program playback means restart playing back the program data upon detecting the advertisement display end signal included in the advertisement data.

12. The television broadcast receiver, according to claim 9, wherein said storing means store advertisement data sent from said advertisement distribution system;

and

said advertisement playback means read the advertisement data stored in said storing means and play back the advertisement data in the case where access to said advertisement distribution system is not possible.

14. The portable terminal device, according to claim 13, wherein said advertisement playback means play back advertisements in the advertisement display period included in the program data.

15. The portable terminal device, according to claim 13, wherein said program playback means restart playing back the program data upon detecting the advertisement display end signal included in the advertisement data.

16. The portable terminal device, according to claim 13, wherein said storing means store advertisement data sent from said advertisement distribution system;

and

said advertisement playback means read the advertisement data stored in said storing means and play back the advertisement data in the case where access to said advertisement distribution system is not possible.

13. A portable terminal device comprising:

storing means for storing program data broadcast from a television broadcast station;

program playback means for playing back program data stored in said storing means;

advertisement distribution requesting means for placing an advertisement distribution request through a telecommunications network with an advertisement distribution system upon detecting the advertisement display start signal included in said program data; and

advertisement playback means for receiving advertisement data distributed from said advertisement distribution system and playing back the advertisement data.