Method and computer system for processing and presenting market and marketing information regarding a product
First Claim
1. A method for computerized processing and presenting market and marketing information regarding at least one first product, comprising:
- storing, in a database, collected data related to at least one key success factor associated with at least the market performance which is related to said first product;
forecasting, in a central computer unit, the future sales of said first product based on said collected data related to said at least one key success factor; and
transmitting said information to at least one external user.
1 Assignment
0 Petitions
Accused Products
Abstract
The present invention relates to a method for computerized processing and presenting market and marketing information regarding at least one first product. The method according to the invention comprises storing, in a database, collected data related to at least one key success factor associated with at least the market performance which is related to said first product; forecasting, in a central computer unit, the future sales of said first product based on said collected data related to said at least one key success factor; and transmitting said information to at least one external business. The invention allows improved monitoring of the status and development of a product on a market and provides improved understanding, benchmarking, forecasting and strategic decision-making as regards the future sales of the product in question.
30 Citations
20 Claims
-
1. A method for computerized processing and presenting market and marketing information regarding at least one first product, comprising:
-
storing, in a database, collected data related to at least one key success factor associated with at least the market performance which is related to said first product;
forecasting, in a central computer unit, the future sales of said first product based on said collected data related to said at least one key success factor; and
transmitting said information to at least one external user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 19)
-
- 9. A computer system for processing and presenting market and marketing information regarding at least one first product, comprising a database for storing collected data related to at least one key success factor associated with at least the market performance which is related to said first product, and a central computer unit adapted for forecasting the future sales of said first product based on said collected data related to said at least one key success factor, and for transmitting said information to at least one external user.
-
12. A method for facilitating and improving marketing activities and increasing sales of at least one first product, comprising:
-
collecting and storing data related to at least one key success factor associated with at least the market performance which is related to said first product;
forecasting the future sales of said first product based on said collected data related to said at least one key success factor; and
making said information available to at least one external user. - View Dependent Claims (15, 16, 18)
-
-
20. Computer-readable data carrier for storing market and marketing information regarding at least one first product, said information being related to at least one key success factor associated with at least the market performance which is related to said first product;
- said information also being related to expected future sales of said first product based on said collected data related to said at least one key success factor.
Specification