Method and system for market segmentation

• US 20020184075A1
• Filed: 05/31/2001
• Published: 12/05/2002
• Est. Priority Date: 05/31/2001
• Status: Abandoned Application

• Current Assignee: SOUL Data Incorporated
• Original Assignee: SOUL Data Incorporated
• Inventors: Levine Hertz, Debra, Hertz, Paul T.
• Application Number:
  US09/871,437
• Publication Number:
  US 20020184075A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and system of personality typing for market segmentation purposes. Whereby the segment personality type characteristics can be analyzed for providing the most effective, targeted decisions regarding that segment. Analysis of the market is achieved primarily by using an enneagram to determine prints, and further refined by Jungian testing, for example, Myers-Briggs type testing.

Claims

1. A method for market segmentation, comprising:

selecting market criteria data for segmenting a market;

selecting characteristic data of said market;

combining said market criteria data and said characteristic data to create a selected market;

segmenting said selected market by using a personality typing system, thereby producing discrete market segments;

analyzing said segments for specific personality traits; and

using said trait analysis for providing maximally effective decisions regarding members of said selected market.

2. The method of claim 1, whereby market sub-segments may further be produced by said segmenting.

3. The method of claim 1, whereby said personality typing system consists of an enneagram print test and a print test tie breaker heuristic.

4. The method of claim 3, whereby said method further comprises Jungian personality typing tests, intelligence tests, and skills based tests.

5. A method for market segmentation using a personality typing system, comprising:

selecting market criteria data for segmenting a market;

selecting characteristic data of said market;

combining said market criteria data and said characteristic data to create a selected market;

segmenting said selected market by using a personality typing system, thereby producing discrete market segments;

analyzing said segments for specific personality traits; and

,

using said trait analysis for providing maximally effective decisions regarding members of said selected market.

6. A method as in claim 5, whereby market sub-segments may also be produced by said segmenting.

7. A method as in claim 5, whereby said personality typing system consists of an enneagram print test and a print test tie breaker heuristic.

8. The method of claim 7, whereby said system further comprises Jungian personality typing tests, intelligence tests, and skills based tests.

9. A method for market segmentation using an enneagram for personality typing, comprising:

selecting market criteria data for segmenting a market;

selecting characteristic data of said market;

combining said market criteria data and said characteristic data to create a selected market;

segmenting said selected market by using a personality typing system, thereby producing discrete market segments;

analyzing said segments for specific personality traits; and

,

using said trait analysis for providing maximally effective decisions regarding members of said selected market.

10. A method as in claim 9, whereby market sub-segments may further be produced by said segmenting.

11. A method for classifying behavior types for marketing purposes using an enneagram typing system, comprising:

selecting market criteria data for segmenting a market;

selecting characteristic data of said market;

combining said market criteria data and said characteristic data to create a selected market;

segmenting said selected market by using a personality typing system, thereby producing discrete market segments;

analyzing said segments for specific personality traits; and

,

using said trait analysis for providing maximally effective decisions regarding members of said selected market.

12. A method as in claim 11, whereby market sub-segments may further be produced by said segmenting.

13. A method as in claim 11, whereby said enneagram typing system provides major and minor enneagram prints, with optional Jungian traits, and comprises:

a print test, wherein said print test defines the top scoring enneagram types for the market segment;

a print test tie breaker heuristic, wherein said heuristic clarifies which prints are major and minor prints, not in order;

optional print test questions, wherein said questions clarify which prints are major and minor prints, in order;

optional test questions to determine Jungian traits; and

,

other optional tests, including, intelligence tests and skills based tests.

14. A system of personality typing for market segmentation, comprising:

a print test, wherein said print test defines the top scoring enneagram types for the market segment;

a print test tie breaker heuristic, wherein said heuristic clarifies which prints are major and minor prints, not in order;

optional print test questions, wherein said questions clarify which prints are major and minor prints, in order;

optional test questions to determine Jungian traits; and

,

other optional tests, including, intelligence tests and skills based tests.