Method and system for distributing targeted advertising
First Claim
1. A method for distributing a promotion comprising the steps of:
- selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber;
obtaining subscriber delivery information for each of the selected subscribers; and
distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber.
2 Assignments
0 Petitions
Accused Products
Abstract
The present invention provides an Internet based service that enables retailers to create and distribute promotions to customers based on profile criteria. These promotions are distributed to all types of wireless and mobile devices, as well as the Internet. This service also has the ability to track the reception and acceptance of the promotion from the end user, and provide the retailers with the ability to monitor the promotion activity to determine if is has been received and executed. The present invention also provides a method, computer program and system for distributing a promotion by selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber, obtaining subscriber delivery information for each of the selected subscribers, and distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber.
113 Citations
41 Claims
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1. A method for distributing a promotion comprising the steps of:
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selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber;
obtaining subscriber delivery information for each of the selected subscribers; and
distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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15. A method for distributing a promotion comprising the steps of:
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receiving a request to distribute the promotion;
retrieving the promotion and target subscriber information associated with the promotion from a first database;
retrieving subscriber information for one or more subscribers from a second database;
selecting the subscriber when a comparison of target subscriber information to the subscriber information for the subscriber satisfies one or more rules;
requesting subscriber delivery information for each selected subscriber using a subscriber identification for each selected subscriber, wherein the subscriber delivery information is stored on a third database;
receiving the subscriber delivery information;
creating a message that contains the promotion and is formatted for a receiving device for each selected subscriber; and
sending the message to the receiving device for each selected subscriber if the selected subscriber has not been sent a specified number of messages within a specified time period.
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16. A computer program embodied on a computer readable medium for distributing a promotion comprising:
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a code segment for selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber;
a code segment for obtaining subscriber delivery information for each of the selected subscribers; and
a code segment for distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber.
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30. A system for distributing a promotion comprising:
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a profile manager;
a subscriber selector communicably connected to the profile manager, the subscriber selector selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber, and obtaining subscriber delivery information for each of the selected subscribers via the profile manager;
a first database communicably connected to the subscriber selector, the first database storing the target subscriber information;
a second database communicably connected to the subscriber selector, the second database storing the subscriber information;
a third database communicably connected to the profile manager, the third database storing the subscriber delivery information; and
a distributor communicably connected to the subscriber selector, the distributor distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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Specification