Interactive promotional information communicating system
First Claim
1. An automated method for communicating individualized promotional information to a person, the method comprising:
- sensing an activity;
determining a distinguishing characteristic of a person responsible for the activity; and
selectively communicating one or more promotional information segments to the person based on the determined distinguishing characteristic of the person.
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Accused Products
Abstract
An interactive advertising system is adapted to identify, measure and track consumer exposure to a number of different advertisements and to expose consumers to several different advertisements. The system simultaneously identifies and measures the number of consumers viewing different advertisements, while displaying different selected advertisements for viewing by the consumer. The system includes a display for displaying advertisements and other information. The system functions in either one of an idle mode, wherein potential consumers are not within a sensed proximity range, and an active mode, wherein the presence of potential consumers within the proximity range is detected. In the idle mode, the system displays programmed non-advertisement information. In the active mode, the display projects a programmed sequence of advertisements, that includes full-motion color commercials that may be interspersed with other information. A sound module may be provided for generating an audio portion of the advertisements. The time period of the active mode is sensed for determining the portions of the programmed sequence of advertisements that were displayed during the active mode, for determining particular advertisements that may have been viewed by the consumer to generate data. The data is retrieved from a host computer for determining what information in the active mode was displayed and the duration that the system was in the active mode for determining consumer presence and what portions of the active mode information may have been viewed by consumers.
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Citations
51 Claims
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1. An automated method for communicating individualized promotional information to a person, the method comprising:
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sensing an activity;
determining a distinguishing characteristic of a person responsible for the activity; and
selectively communicating one or more promotional information segments to the person based on the determined distinguishing characteristic of the person. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 30)
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27. An automated method for projecting feature-specific promotional information, the method comprising:
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sensing an activity;
identifying a feature of the activity; and
projecting one or more promotional information segments specific to the identified feature.
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29. An automated method for interactively communicating information to a person and/or determining information about the person, the method comprising:
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sensing an activity;
communicating one or more promotional information segments to a person responsible for the activity; and
determining a level of interest of the person in a communicated promotional information segment.
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31. A system for selectively communicating promotional information to a person, the system comprising:
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a sensing system for sensing a person;
a controller for determining a distinguishing characteristic of the person sensed by the sensing system; and
a projection device for projecting to the person promotional information based on the determined distinguishing characteristic. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 50, 51)
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49. A system for selectively communicating promotional information to a person, the system comprising:
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a sensing system for sensing an activity of the person;
a controller for identifying a feature of the sensed activity; and
a projection device for projecting to the person promotional information based on the identified feature.
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Specification