Integrated retail and wholesale system
First Claim
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1. An integrated method of marketing and supply comprising:
- providing a company server storing product information, retailer information and manufacturer information;
providing interactive content with which a shopper may interact to learn about and select product;
providing said content for each of a plurality of jewelers and separately branding said content for each jeweler;
providing an interactive retail center at at least one said retailer for providing the interactive content;
capturing interactions of the shopper with the interactive retail center via a network;
fulfilling orders on behalf of said retailer by a fulfillment center; and
ordering stock from said manufacturers for fulfillment of retailer orders.
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Abstract
The present invention relates to integrate the online and store shopping experience for a consumer of personal accessories such as jewelry and provide a system of the type described in which cost of selling is decreased in order that price to the customer for a given piece may be decreased and further provides a system of the type described in which a store can establish branding of otherwise fungible merchandise and to combine the integrated system with various marketing tools to provide the jewelry system operator, the jewelry store and the consumer cost benefits of just-in-time “manufacture.”
74 Citations
50 Claims
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1. An integrated method of marketing and supply comprising:
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providing a company server storing product information, retailer information and manufacturer information;
providing interactive content with which a shopper may interact to learn about and select product;
providing said content for each of a plurality of jewelers and separately branding said content for each jeweler;
providing an interactive retail center at at least one said retailer for providing the interactive content;
capturing interactions of the shopper with the interactive retail center via a network;
fulfilling orders on behalf of said retailer by a fulfillment center; and
ordering stock from said manufacturers for fulfillment of retailer orders. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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26. A system for marketing comprising:
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a company server storing product information, retailer information and manufacturer information;
interactive content with which a shopper may interact to learn about and select product server means providing said content for each of a plurality of jewelers and separately branded for each jeweler;
interactive retail center at at least one said retailer capturing interactions of the shopper with the interactive retail center via a network;
a fulfillment center fulfilling orders on behalf of said retailer;
a programmed server for generating orders to manufacturers; and
server means communicating to manufacturers each authorized to make products for shipment to the fulfillment center.
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Specification