System and method for interactive research
First Claim
1. A method for conducting interactive market research during a research event having a plurality of participants, the method comprising:
- presenting previously prepared stimuli to the participants of the research event;
collecting participant feedback to the previously prepared stimuli;
reviewing the participant feedback;
generating new stimuli based at least in part on the participant feedback;
presenting the new stimuli to the participants during the research event; and
collecting participant feedback to the new stimuli.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems for interactive market research according to the present invention provide structured market research using a framework that responds to the dynamic of a research event by redirecting resources and modifying stimuli during the event based on participant feedback to outpace and constructively redirect the dynamic of the event. The systems and methods provide a structured inquiry using a central linear model capable of invoking alternate graphic investigations supporting the goal of product optimization. Unique inquiries are provided along a central path using core stimuli, such as different themes, in addition to inquiries along parallel paths using satellite stimuli relative to appearance, content, or concept within the overall structure.
-
Citations
20 Claims
-
1. A method for conducting interactive market research during a research event having a plurality of participants, the method comprising:
-
presenting previously prepared stimuli to the participants of the research event;
collecting participant feedback to the previously prepared stimuli;
reviewing the participant feedback;
generating new stimuli based at least in part on the participant feedback;
presenting the new stimuli to the participants during the research event; and
collecting participant feedback to the new stimuli. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 19, 20)
-
-
12. A method for performing market research, the method comprising:
-
preparing digital stimuli for presentation to a plurality of respondents during a research event, the digital stimuli including core stimuli and satellite stimuli in the form of high resolution computer generated three-dimensional images developed from surface data;
presenting the digital stimuli to the respondents during the research event;
obtaining feedback from the respondents relative to the digital stimuli;
modifying the digital stimuli based on the feedback;
presenting the modified digital stimuli to a first group of respondents while presenting different core and satellite stimuli to a second group of respondents;
obtaining feedback from the first and second groups of respondents; and
storing the digital stimuli and the modified digital stimuli with associated feedback in a common database.
-
-
18. A system for conducting market research, the system comprising:
-
a first computer for generating digital stimuli including high resolution three dimensional images of a product developed from surface data; and
a second computer in communication with the first computer and a display device, the second computer controlling presentation of the digital stimuli to a plurality of respondents and collecting feedback from the respondents for communication with the first computer, wherein the first computer generates modified digital stimuli in based on the feedback for subsequent presentation to the respondents via the second computer.
-
Specification