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System and method for interactive research

  • US 20020188460A1
  • Filed: 03/14/2002
  • Published: 12/12/2002
  • Est. Priority Date: 03/14/2001
  • Status: Abandoned Application
First Claim
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1. A method for conducting interactive market research during a research event having a plurality of participants, the method comprising:

  • presenting previously prepared stimuli to the participants of the research event;

    collecting participant feedback to the previously prepared stimuli;

    reviewing the participant feedback;

    generating new stimuli based at least in part on the participant feedback;

    presenting the new stimuli to the participants during the research event; and

    collecting participant feedback to the new stimuli.

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