Method and system for marketing and conducting a survey
First Claim
1. A method of marketing and/or conducting a survey amongst individuals attending a common event, said marketing or surveying being conducted by a host, said method comprising:
- a) distributing cards at the event, said cards indicating contact information for contacting the host and a unique identifier identifying the event;
b) encouraging said individuals to contact said host; and
c) obtaining desired information from said individuals.
0 Assignments
0 Petitions
Accused Products
Abstract
A method and system for marketing and/or conducting a survey includes the distribution of cards at a selected event to one or more individuals. The cards indicate contact information whereby the individuals are able to contact a host, such as a server connected to a network, conducting said marketing or conducting said survey. The cards also include a unique identifier associated with the event whereby the host is able to differentiate the individuals based on the event they have attended. The host also includes an information exchange system wherein the individuals first enter the unique identifier and, subsequently, further demographic data. The individuals are provided an incentive in the form of a contest or prize for contacting the host.
-
Citations
25 Claims
-
1. A method of marketing and/or conducting a survey amongst individuals attending a common event, said marketing or surveying being conducted by a host, said method comprising:
-
a) distributing cards at the event, said cards indicating contact information for contacting the host and a unique identifier identifying the event;
b) encouraging said individuals to contact said host; and
c) obtaining desired information from said individuals. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
-
-
12. A system for marketing and/or conducting a survey amongst individuals attending a common event, said marketing or surveying being conducted by a host, said system comprising:
-
a) a host capable of being contacted by said individuals over a communication system; and
,b) one or more cards distributed to said individuals, said cards indicating contact information for contacting the host and a unique identifier identifying said event.
-
-
15. A system for marketing and/or conducting a survey amongst individuals attending a common event, said system comprising:
-
a) a computer network;
b) a host conducting said marketing or surveying, said host being connected to said computer network;
c) one or more cards distributed to said individuals, said cards indicating contact information for contacting the host and a unique identifier identifying said event;
d) said host including an interface for exchanging information with said individuals.
-
Specification