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Interactive online point redemption system

  • US 20020188511A1
  • Filed: 05/14/2002
  • Published: 12/12/2002
  • Est. Priority Date: 05/14/2001
  • Status: Abandoned Application
First Claim
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1. A system for implementing customer loyalty reward programs instituted by different third party merchants, comprising:

  • a loyalty database storing customer loyalty reward program data defining a customer loyalty reward program for each of a plurality of different third party merchants, and storing customer loyalty account information for customers enrolled in each of said third party merchants'"'"' customer loyalty reward programs; and

    a server interacting with customers through a communication network connection to identify the customer, retrieve from said database an identified customer'"'"'s loyalty account information, retrieve from said database the customer loyalty reward program associated with the customer'"'"'s loyalty account, display the customer loyalty account information to the customer over said communication network connection, and execute redemption of rewards as selected by a customer based on the customer'"'"'s loyalty account information and associated customer loyalty reward program data.

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