Advertising in electronic books
First Claim
Patent Images
1. A computer-implemented method comprising:
- identifying an electronic book;
identifying one or more electronic ads; and
inserting the electronic ads into the electronic book to create an enhanced electronic book.
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Accused Products
Abstract
An apparatus and method for advertising in electronic documents. According to one implementation, the method includes receiving an electronic book, receiving one or more electronic ads, inserting the electronic ads into the electronic book to create an enhanced electronic book and sending the enhanced electronic book to a customer.
37 Citations
54 Claims
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1. A computer-implemented method comprising:
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identifying an electronic book;
identifying one or more electronic ads; and
inserting the electronic ads into the electronic book to create an enhanced electronic book. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A computer-implemented method comprising:
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identifying a structured electronic document;
identifying one or more electronic ads; and
inserting the electronic ads into the structured electronic document to create an enhanced structured electronic document - View Dependent Claims (34, 35, 36, 37, 38, 39)
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40. A computer-implemented method comprising:
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identifying a structured electronic document;
identifying one or more electronic inserts, at least one electronic insert containing an electronic ad; and
inserting the electronic insert into the structured electronic document to create an enhanced structured electronic document. - View Dependent Claims (41, 42, 43, 44, 45, 46, 48, 50, 51, 52, 53, 54)
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47. A computer-implemented method comprising:
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identifying an enhanced electronic book including one or more electronic ads; and
creating accounting entries associated with the enhanced electronic book.
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49. The computer-implemented method of claim 58, further comprising:
billing the advertiser according to the entries in the advertiser'"'"'s account.
Specification