System and method for incorporation of print-ready advertisement in digital newspaper editions
First Claim
1. An on-line newspaper publishing system for preparation of one or more publications, including:
- a networked host server;
a composition computer connected to said host server; and
an image database, associated with the server and accessible by the composition computer, that defines at least the following, content to be prepared for publication in a digital edition hosted on the host server;
at least one layout template wherein the template defines at least a region on a web page for the display of a preview image of a display advertisement;
image files, including images of full-size display advertisements and corresponding reduced-size preview images; and
browser-readable code representing a web page, wherein the web page has at least one link to an image file.
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Accused Products
Abstract
The present invention is a method and apparatus for preparing a web page for a digital edition of a newspaper, newsletter, or magazine using print media display advertisements as input, so that a publisher may offer to advertisers both hard copy print and web site advertising opportunities without requiring the modification of advertising copy to fit the web and to give the advertiser the benefit of displaying their ad next to the news/editorial content on the web. The method uses display advertising created for print, such as scanned hard copy or other electronic print-formatted copy, to produce full-size images linked from “preview” images displayed next to news/editorial content on the web site that maintain the aspect ratio of the full-size advertisement, while altering their size both in terms of number of bytes and space required to display. The advertising copy is then programmed to automatically appear at a position adjacent news/editorial content in a manner familiar to readers (e.g., ads next to news/editorial content).
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Citations
20 Claims
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1. An on-line newspaper publishing system for preparation of one or more publications, including:
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a networked host server;
a composition computer connected to said host server; and
an image database, associated with the server and accessible by the composition computer, that defines at least the following, content to be prepared for publication in a digital edition hosted on the host server;
at least one layout template wherein the template defines at least a region on a web page for the display of a preview image of a display advertisement;
image files, including images of full-size display advertisements and corresponding reduced-size preview images; and
browser-readable code representing a web page, wherein the web page has at least one link to an image file. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of preparing an on-line news publication via an electronic publishing system in a computer, the method including the steps of:
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collecting advertiser digital copy from a print media source;
creating, using an image size reduction operation, a reduced-size preview image of the advertiser digital copy, wherein at least one dimension of the preview image is determined in accordance with a predetermined size;
associating text-based content with the preview image in a web page, wherein the preview image is a selectable object that is linked to a full-size image of the advertiser copy; and
publishing the web page. - View Dependent Claims (10, 11, 12, 14, 15, 16, 17, 18, 19, 20)
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13. A method of preparing an on-line news publication web page, including display advertising for distribution via a network, the method including the steps of:
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determining the size of full-size display advertisement images to be incorporated into the web page;
successively opening a plurality of the advertisement images, and resizing at least one such image so as to adjust the size to meet at least one dimensional requirement of the web page, and saving the resized image data as a preview file;
incorporating the preview file into the web page; and
uploading the web page for access by other computers.
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Specification