System and method for audience measurement
First Claim
1. A radio broadcast system for providing measurement of a listening audience of a radio program broadcast via the Internet, the radio broadcast system comprising:
- a radio broadcast system configured to generate and broadcast radio broadcast materials to a plurality of listeners, the radio broadcast material being divided into a plurality of segments;
a streaming server configured to receive the broadcast radio broadcast materials from the radio broadcast system and to rebroadcast the radio broadcast material segments to a user via the Internet for playback to the user on a user terminal;
a user terminal, configured to log onto said streaming server and to receive the rebroadcast signal from said streaming server; and
a measurement server configured to receive a tracking event indicating that the user has logged onto said streaming server and is receiving said rebroadcast signal and to provide an indication to the radio broadcast system that the user is receiving the broadcast material.
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Accused Products
Abstract
A broadcast material delivery architecture provides coordinated inclusion of supplemental materials with delivered broadcast material. A broadcaster broadcasts the broadcast materials to a plurality of users, the broadcast material being divided into a plurality of segments. Also broadcast is program data associated with the plurality of segments. A user terminal receives the broadcast material from the broadcaster and retrieving supplemental materials related to said plurality of segments of said broadcast material. To retrieve the supplemental materials, the program data are provided to a data server, which provides parameters for the supplemental materials to the user terminal. The user terminal uses the parameters to retrieve supplemental materials from one or more databases. The user terminal plays the supplemental materials in conjunction with the broadcast material.
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Citations
36 Claims
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1. A radio broadcast system for providing measurement of a listening audience of a radio program broadcast via the Internet, the radio broadcast system comprising:
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a radio broadcast system configured to generate and broadcast radio broadcast materials to a plurality of listeners, the radio broadcast material being divided into a plurality of segments;
a streaming server configured to receive the broadcast radio broadcast materials from the radio broadcast system and to rebroadcast the radio broadcast material segments to a user via the Internet for playback to the user on a user terminal;
a user terminal, configured to log onto said streaming server and to receive the rebroadcast signal from said streaming server; and
a measurement server configured to receive a tracking event indicating that the user has logged onto said streaming server and is receiving said rebroadcast signal and to provide an indication to the radio broadcast system that the user is receiving the broadcast material. - View Dependent Claims (2, 3, 4, 5, 6)
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7. The system of claim 8, wherein said listenership tracking is performed in real-time as users log-onto said streaming server to receive the broadcast materials.
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9. An audience measurement system, comprising:
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a collection engine configured to collect tracking events indicative of user activities associated with receipt of broadcast materials;
a database configured to store said collected tracking events; and
a user interface configured to provide reports of said user activities to a provider of said broadcast materials. - View Dependent Claims (10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 32)
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16. A method of measuring a broadcast materials audience, comprising:
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receiving at least one tracking event for a user, the user receiving broadcast materials from a broadcast materials provider;
storing said at least one tracking event in a database; and
providing to a broadcaster an indication that said user is receiving said broadcast materials from said broadcast materials provider.
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29. An audience measurement system for broadcast materials, comprising:
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at least one user terminal configured to receive the broadcast materials from a service provider; and
a data server configured to receive event data indicating that a user is receiving the broadcast materials and to provide said event data to a broadcaster.
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31. An audience measurement system, comprising:
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means for collecting tracking events indicative of user activities associated with receipt of broadcast materials;
means for storing said collected tracking events; and
means for providing reports of said user activities to a provider of said broadcast materials.
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33. A computer program product for use with a computer system, said computer program product comprising:
a computer usable medium having computer readable program code means embodied in said medium for causing the computer system collect listenership information, said computer readable program code means comprising;
computer readable program code means for collecting tracking events indicative of user activities associated with receipt of broadcast materials;
computer readable program code means for storing said collected tracking events; and
computer readable program code means for providing reports of said user activities to a provider of said broadcast materials.
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34. A program storage device, readable by one or more machines, tangibly embodying a program of instructions executable by the machines to perform method steps for audience measurement of broadcast materials, said method steps comprising the steps of:
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collecting tracking events indicative of user activities associated with receipt of broadcast materials;
storing said collected tracking events; and
providing reports of said user activities to a provider of said broadcast materials.
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35. A real-time audience measurement display for indicating listenership of broadcast materials, comprising a first graphical display component illustrating real-time listenership for at least one of a plurality of groups of users.
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36. A real-time audience measurement display for indicating listenership of broadcast materials, comprising:
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a graphical display component illustrating listenership for at least one of a plurality of groups of users;
at least one user selection input allowing a program director to select parameters by which said graphical display is to be illustrated.
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Specification