System and method for real-time reporting of advertising effectiveness
First Claim
1. A system for monitoring and reporting on the effectiveness of an advertising campaign identified by a campaign number, comprising:
- a telecommunications switch compatible with a Signaling System 7 protocol and configured to extract calling information associated with a call directed to a directory number associated with the telecommunications switch, the telecommunications switch further configured to forward the calling information to a data recorder;
the data recorder being configured to store the calling information and to parse campaign information from the calling information, the campaign information comprising calling information associated with a call to the campaign number, the data recorder being further configured to forward the campaign information to a web server;
the web server being configured to accumulate the campaign information and to forward the campaign information over a wide area network in response to a request for the campaign information associated with the campaign number.
6 Assignments
0 Petitions
Accused Products
Abstract
A telecommunications environment includes a switch for connecting calls placed by a caller in response to an advertising campaign. The advertising campaign is identified by a particular directory number (the “campaign number”). The switch monitors calling information related to the call and forwards that calling information to a data recorder. The calling information includes the directory number of the party placing the call, the directory number called, whether the call was connected, the duration of the call, and other information. The data recorder passes the calling information for each advertising campaign to a web server where the calling information is accessible over the Internet. In this manner, a subscriber may connect to the web server over the Internet and request a report on the effectiveness of the advertising campaign.
104 Citations
30 Claims
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1. A system for monitoring and reporting on the effectiveness of an advertising campaign identified by a campaign number, comprising:
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a telecommunications switch compatible with a Signaling System 7 protocol and configured to extract calling information associated with a call directed to a directory number associated with the telecommunications switch, the telecommunications switch further configured to forward the calling information to a data recorder;
the data recorder being configured to store the calling information and to parse campaign information from the calling information, the campaign information comprising calling information associated with a call to the campaign number, the data recorder being further configured to forward the campaign information to a web server;
the web server being configured to accumulate the campaign information and to forward the campaign information over a wide area network in response to a request for the campaign information associated with the campaign number. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30)
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17. A method of reporting the effectiveness of an advertising campaign using a telecommunications system for connecting a call from a calling party to a called party, comprising:
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accumulating calling information associated with a selected directory number;
in response to a request for a report, formulating the report based on the accumulated calling information for the selected directory number;
formatting the report for transmission over the Internet; and
transmitting the formatted report over the Internet to an entity associated with the advertising campaign.
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27. A method of reporting the effectiveness of an advertising campaign using a telecommunications system for connecting a call from a calling party to a called party, comprising:
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monitoring calling information associated with a selected directory number;
in response to the occurrence of a triggering event, generating an alert associated with the calling information; and
transmitting the alert to an entity associated with the advertising campaign.
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Specification