Method and system for request based advertising on a mobile phone
First Claim
1. A method for communicating advertisements to a mobile station, said method comprising:
- receiving one or more keywords from the mobile station;
identifying an advertiser profile matching the keywords; and
transmitting an advertisement corresponding to the advertiser profile to the mobile station.
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Abstract
A system for implementing a method for communicating an advertisement is disclosed. The system comprises a primary call center, a mobile station, a base station, and an advertiser call center. When the mobile station is registered with the base station, one or more keywords can be transmitted from the mobile station to the primary call center to thereby pull desired types of advertisements to the mobile station. The primary call center transmits advertisements identically or equivalently matching the keywords. Alternatively, the primary call center transmits advertisements that also match a location of the mobile station and/or a user profile corresponding to the mobile station.
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Citations
21 Claims
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1. A method for communicating advertisements to a mobile station, said method comprising:
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receiving one or more keywords from the mobile station;
identifying an advertiser profile matching the keywords; and
transmitting an advertisement corresponding to the advertiser profile to the mobile station. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a mobile station including means for transmitting one or more keywords; and
a computer including means for identifying an advertiser profile matching the keywords, and means for transmitting an advertisement corresponding to the advertiser profile to said mobile station. - View Dependent Claims (9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21)
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15. A computer program product in a computer useable medium for communicating advertisements to a mobile station, said computer program product comprising:
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computer readable code for receiving one or more keywords from the mobile station;
computer readable code for identifying an advertiser profile matching the keywords; and
computer readable code for transmitting an advertisement corresponding to the advertiser profile to the mobile station.
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Specification