Method and system for simulating the distribution of targeted advertising
First Claim
1. A method for simulating the distribution of a promotion comprising the steps of:
- accessing target subscriber information for the promotion;
selecting one or more subscribers to receive the promotion based on the target subscriber information and subscriber information associated with each subscriber;
calculating one or more statistics regarding the selected subscribers; and
providing the one or more statistics to a user.
1 Assignment
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Accused Products
Abstract
The present invention provides an Internet based service that enables retailers to create and distribute wireless promotions to customer groups based on specific profile criteria. These promotions are distributed to all types of wireless and mobile devices, as well as the Internet. This Internet service also has the ability to track the reception and acceptance of the promotion from the end user, and providing the retailers with the ability to monitor the promotion activity to determine if is has been received and executed. The present invention provides a method, computer program and system for simulating the distribution of a promotion that includes accessing target subscriber information for the promotion, selecting one or more subscribers to receive the promotion based on the target subscriber information and subscriber information associated with each subscriber, calculating one or more statistics regarding the selected subscribers, and providing the one or more statistics to a user.
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Citations
23 Claims
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1. A method for simulating the distribution of a promotion comprising the steps of:
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accessing target subscriber information for the promotion;
selecting one or more subscribers to receive the promotion based on the target subscriber information and subscriber information associated with each subscriber;
calculating one or more statistics regarding the selected subscribers; and
providing the one or more statistics to a user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer program embodied on a computer readable medium for simulating the distribution of a promotion comprising:
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a code segment for accessing target subscriber information for the promotion;
a code segment for selecting one or more subscribers to receive the promotion based on the target subscriber information and subscriber information associated with each subscriber;
a code segment for calculating one or more statistics regarding the selected subscribers; and
a code segment for providing the one or more statistics to a user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23)
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17. A system for simulating the distribution of a promotion comprising:
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a subscriber selector that selects one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber, calculating one or more statistics regarding the selected subscribers and providing the one or more statistics to a user;
a first database communicably connected to the subscriber selector, the first database storing the target subscriber information; and
a second database communicably connected to the subscriber selector, the second database storing the subscriber information.
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Specification