Advertising application services system and method
First Claim
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1. An advertising application service method, comprising:
- receiving a request for an advertising application service, said request being generated based on a selection by a user of a link on a website of a publisher transmitting a compilation of computer program logic that enables a user workstation to display a first user interface, said first user interface enabling a user to create an electronic ad;
transmitting second computer program logic that enables a user workstation to display a second user interface, said second user interface enabling a user to define a target of an ad campaign; and
transmitting third computer program logic that enables a user workstation to display a third user interface, said third user interface enabling a user to schedule said ad campaign.
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Abstract
The present invention provides a system and method for provisioning an advertising application for publishers. This advertising application provides advertisers with the tools to generate and control an advertising campaign. In one embodiment, the service is designed to run as one instance of the application, while supporting a multitude of publishers.
137 Citations
19 Claims
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1. An advertising application service method, comprising:
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receiving a request for an advertising application service, said request being generated based on a selection by a user of a link on a website of a publisher transmitting a compilation of computer program logic that enables a user workstation to display a first user interface, said first user interface enabling a user to create an electronic ad;
transmitting second computer program logic that enables a user workstation to display a second user interface, said second user interface enabling a user to define a target of an ad campaign; and
transmitting third computer program logic that enables a user workstation to display a third user interface, said third user interface enabling a user to schedule said ad campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 19)
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12. An advertising application service system, comprising:
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a storage component that is configured to store advertising service options that are selected by a plurality of publishers;
a processing component capable of running a service that receives a request that is produced in response to interaction by a user with a web page of a publisher, determines that said request is associated with said publisher, and transmits computer program logic to a user workstation that enables said user workstation to display a user interface that enables a user to create an electronic ad and define an advertising campaign for said electronic ad, wherein said user interface includes advertising service options that have been selected by said publisher.
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Specification